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Marketing Episodes

Why Your LinkedIn Content Isn’t Getting You Clients with Charlotte Lloyd
338
May 2, 2026

Why Your LinkedIn Content Isn’t Getting You Clients with Charlotte Lloyd

In Episode 338 of The Business Development Podcast, Kelly Kennedy sits down with Charlotte Lloyd to break down one of the biggest misconceptions in modern business development: that content alone will bring you clients. With over 20 years in B2B sales and millions in closed revenue, Charlotte shares how LinkedIn is often misunderstood as a content platform when in reality, it’s a conversation platform. She explains why most entrepreneurs struggle to convert attention into revenue, and how the re...
Guest: Charlotte Lloyd
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The Legendary Manager Behind The Tragically Hip with Jake Gold
299
Dec. 16, 2025

The Legendary Manager Behind The Tragically Hip with Jake Gold

In this very special episode of The Business Development Podcast, Kelly Kennedy sits down with Jake Gold, one of the most influential architects of Canadian music and the longtime manager behind The Tragically Hip. Jake takes listeners behind the curtain on what a music manager actually does, not as a hype man, but as the CEO of a complex business where touring, deals, team decisions, merchandising, data, and long term career strategy all run through one leader. He shares the moment he first saw...
Guest: Jake Gold
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Unlocking Canada’s Francophone Goldmine with Colin Fagnan
296
Dec. 6, 2025

Unlocking Canada’s Francophone Goldmine with Colin Fagnan

Episode 296 is a first for The Business Development Podcast – we finally dive deep into Canada’s French-speaking community and what most business leaders are missing. Kelly sits down with bilingual consultant Colin Fagnan, founder of Nyloc Consulting (and now Executive Director of the Fort Saskatchewan & Lamont County Regional Chamber of Commerce), to unpack how growing up Francophone in Alberta shaped his worldview, why French is actually on the rise in Western Canada, and how bilingualism boos...
Guest: Colin Fagnan
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Defying Limits and Redefining Opportunity in Canada with Daniel Monzon
294
Nov. 29, 2025

Defying Limits and Redefining Opportunity in Canada with Daniel Monzon

In Episode 294 of The Business Development Podcast, Kelly sits down with the extraordinary Daniel Monzon, an entrepreneur whose story rewrites what resilience and leadership truly mean. Born with one arm and one leg, Daniel has spent his life climbing mountains both literally and figuratively, turning adversity into strength and strength into purpose. From navigating early career challenges to becoming a driving force in Alberta’s innovation ecosystem, Daniel shares how his lived experience shap...
Guest: Daniel Monzon
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Why Free Almost Always Fails
283
Oct. 21, 2025

Why Free Almost Always Fails

In Episode 283 of The Business Development Podcast, Kelly Kennedy breaks down one of the toughest truths in business: why free almost always fails. Drawing on lessons from early mentor Kevin Pydde and his own entrepreneurial journey, Kelly explores how undercharging and giving too much away can quietly destroy your business. He shares the mindset and pricing framework that helped him build Capital Business Development and The Business Development Podcast from the ground up, teaching that consist...
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Make Them Feel It with Ben Wise & Darren Chiu
252
July 5, 2025

Make Them Feel It with Ben Wise & Darren Chiu

In Episode 252, Kelly is joined by Ben Wise and Darren Chiu—two senior leaders at Google and co-founders of Captivate —for a raw and insightful breakdown of what truly drives persuasion in today’s world. They reveal why facts alone don’t move people, and how emotional strategy, trust, and authenticity are the real keys to influence. From sales calls to boardrooms, they show how mastering emotional connection will radically transform how you pitch, sell, and lead. Packed with powerful concepts li...
Guests: Ben Wise, Darren Chiu
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Crossing the Chasm in 2025: AI, Disruption, and What Still Holds True with Geoffrey Moore
238
May 17, 2025

Crossing the Chasm in 2025: AI, Disruption, and What Still Holds True with Geoffrey Moore

In this landmark episode of The Business Development Podcast , Kelly Kennedy sits down with marketing legend Geoffrey Moore, author of the iconic Crossing the Chasm , to explore how the principles of market adoption have evolved in an AI-driven world. With over 30 years of influence on companies like Salesforce, Adobe, and Microsoft, Moore shares how his foundational frameworks still hold up—and where today’s entrepreneurs must adapt to meet the expectations of a rapidly shifting market. From na...
Guest: Geoffrey Moore
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You Don’t Need to Be the Best: You Need to Be Known with Amelia Sordell
234
May 3, 2025

You Don’t Need to Be the Best: You Need to Be Known with Amelia Sordell

In episode 234 of The Business Development Podcast , Kelly Kennedy sits down with Amelia Sordell, the fearless founder of Klowt , the UK’s leading personal branding agency. Amelia shares her powerful journey from burnout and rock-bottom moments to building a $3 million fully inbound business—driven entirely by authenticity, vulnerability, and showing up online with conviction. With over 250,000 followers and a global reputation for cutting through corporate fluff, Amelia opens up about why most ...
Guest: Amelia Sordell
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Change Your Circle, Change Your Life: The Personal Branding Blueprint with Jamar Jones
222
March 22, 2025

Change Your Circle, Change Your Life: The Personal Branding Blueprint with Jamar Jones

When was the last time you truly asked yourself, “Who am I becoming?” In episode 222 of The Business Development Podcast, Kelly Kennedy sits down with personal branding powerhouse Jamar Jones to unpack the extraordinary journey from hip-hop stages to corporate branding genius. Jamar shares how a life-altering moment—tearing his vocal cords at the peak of his music career—forced him to reinvent his identity and mission, sparking the creation of Foureva Media and a movement centered around self-aw...
Guest: Jamar Jones
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What to Look for When Hiring a Business Development Specialist in 2025
221
March 18, 2025

What to Look for When Hiring a Business Development Specialist in 2025

In Episode 221 of The Business Development Podcast, Kelly Kennedy revisits a topic that has defined the show’s success—what to look for in a business development specialist. Episode 2, which covered this topic over two years ago, remains the most listened-to episode in the podcast’s history, proving its lasting relevance. However, the business development landscape has evolved significantly since then, with shifts in technology, social media strategies, and sales approaches. In this updated deep...
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Fear Doesn’t Mean Stop: Why Authenticity is Your Competitive Edge
219
March 11, 2025

Fear Doesn’t Mean Stop: Why Authenticity is Your Competitive Edge

In Episode 219 of The Business Development Podcast, Kelly Kennedy takes on one of the most overused and misunderstood concepts in business—authenticity. Everyone talks about it, but what does it actually mean? Why do so many people struggle to embrace it? And more importantly, how does authenticity impact business, branding, and success? Kelly breaks down the five biggest reasons people avoid being their true selves—fear of judgment, the need for acceptance, fear of failure, societal conditionin...
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Building a Resilient Marketing Empire in 2025 with Meaghan Ralston
218
March 8, 2025

Building a Resilient Marketing Empire in 2025 with Meaghan Ralston

Episode 218 of The Business Development Podcast features an in-depth conversation with Meaghan Ralston, the powerhouse entrepreneur behind Maggie Jane Marketing. Meaghan shares her journey from B2B sales to launching her own marketing empire, which hit seven figures in its first year. She recounts her transition from automotive advertising to digital printing, ultimately leading to the founding of her agency. Her story is one of resilience, integrity, and strategic pivots, as she turned challeng...
Guest: Meaghan Ralston
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The Science of Goal Setting: 42% More Success Instantly
215
Feb. 26, 2025

The Science of Goal Setting: 42% More Success Instantly

Episode 215 of The Business Development Podcast dives deep into the transformative power of goal setting and why it’s a game-changer for both business and personal success. Kelly Kennedy breaks down the science behind written goals, revealing that individuals are 42% more likely to achieve them simply by putting them on paper. He shares his personal journey with goal setting and explains how structuring annual, weekly, and daily goals can significantly improve efficiency, drive revenue growth, a...
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The Only 4 Marketing Materials You Need to Dominate 2025
213
Feb. 19, 2025

The Only 4 Marketing Materials You Need to Dominate 2025

Episode 213 of The Business Development Podcast dives into the four essential marketing materials every business needs to dominate in 2025. Kelly Kennedy breaks down why high-impact websites, bold and visually compelling brochures, memorable business cards, and a strong LinkedIn presence are non-negotiable for business success. With shrinking attention spans and increasing competition, he emphasizes the importance of visual appeal, strategic messaging, and minimal but powerful wording to capture...
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$1,000 an Hour Mindset: How to Balance Business Development & Daily Operations
211
Feb. 12, 2025

$1,000 an Hour Mindset: How to Balance Business Development & Daily Operations

Solopreneurs and small business owners are the backbone of the economy, but balancing business development with daily operations can feel overwhelming. In this episode, Kelly Kennedy shares a powerful five-step framework to help entrepreneurs maximize their time, boost efficiency, and drive long-term success. From mastering time management and structuring a business development process to leveraging social media and building high-value client relationships, this episode is packed with actionable...
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Fixing the $530B Commuting Crisis with Malcolm Adams
210
Feb. 9, 2025

Fixing the $530B Commuting Crisis with Malcolm Adams

Commuting is broken—and it’s costing North Americans a staggering $530 billion per year in wasted fuel, parking, and vehicle expenses. In this episode, The Business Development Podcast welcomes Malcolm Adams, a former oil and gas executive turned mobility innovator, who is on a mission to fix this crisis. As the CEO and founder of COREO Commute, Malcolm is pioneering a choreographed carpooling solution that goes beyond traditional ridesharing, offering a smarter, cost-saving alternative for dail...
Guest: Malcolm Adams
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Fear Kills Growth: Playing It Safe is the Fastest Way to Lose
209
Feb. 5, 2025

Fear Kills Growth: Playing It Safe is the Fastest Way to Lose

It's the two-year anniversary of The Business Development Podcast, and in true Kelly Kennedy fashion, this episode is all about pushing forward when others pull back. With tariffs looming and recession fears on the rise, many businesses are making the critical mistake of hunkering down—cutting sales efforts, freezing hiring, and waiting for things to stabilize. Kelly breaks down why playing it safe is the fastest way to lose, sharing hard-earned lessons from past economic downturns that prove wi...
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Master Personal Branding: 8 Powerful Lessons on Authenticity, Influence, and Success
205
Jan. 22, 2025

Master Personal Branding: 8 Powerful Lessons on Authenticity, Influence, and Success

In this episode of The Business Development Podcast , we’re diving into one of the most important tools for your success in 2025 and beyond: personal branding. I’m here to show you why building your personal brand isn’t just a nice-to-have—it’s essential for standing out in today’s competitive world. Together, we’ll explore how authenticity and trust can transform your career, why being discoverable online is a game-changer, and how to leverage your unique expertise to open doors you didn’t even...
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Secrets to Sales and Personal Branding Success with Marcus Chan
204
Jan. 19, 2025

Secrets to Sales and Personal Branding Success with Marcus Chan

In Episode 204 of The Business Development Podcast, host Kelly Kennedy welcomes sales expert Marcus Chan for an engaging conversation about sales and personal branding in 2025 and beyond. Marcus, a renowned figure in the B2B sales space and founder of Venli Consulting Group, shares insights from his remarkable career, which includes coaching Fortune 500 sales teams and driving over $700 million in contract value. Together, they explore the evolution of sales strategies, the importance of buildin...
Guest: Marcus Chan
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The 2025 Business Developer: AI, Influence & The Human Connection Advantage
203
Jan. 15, 2025

The 2025 Business Developer: AI, Influence & The Human Connection Advantage

In this episode of The Business Development Podcast, Kelly Kennedy explores what it takes to succeed as a modern business developer in 2025 and beyond. He breaks down the key skills, characteristics, and tools that every business developer must master, emphasizing that while technology and AI are reshaping the industry, the core of business development remains human connection. Kelly highlights the importance of confidence, adaptability, and personal branding, explaining how social media—especia...
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How to Stop Guessing and Start Winning in Business with Brad Warren
202
Jan. 12, 2025

How to Stop Guessing and Start Winning in Business with Brad Warren

In this episode of The Business Development Podcast , Brad Warren returns to break down the no-nonsense approach every entrepreneur needs to run a profitable business. Known for his operational expertise and relentless focus on numbers, Brad shares why most business owners unknowingly sabotage themselves by failing to track key financial metrics. From pricing strategies to hiring decisions, he explains how understanding your revenue, costs, and labor efficiency can mean the difference between gr...
Guest: Brad Warren
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What is Business Development: 2025 Redux
199
Jan. 1, 2025

What is Business Development: 2025 Redux

In this episode of The Business Development Podcast , host Kelly Kennedy celebrates the show’s 199th episode, coinciding with the dawn of 2025. Kennedy reflects on the remarkable journey of reaching the 200-episode milestone, emphasizing the dedication, family support, listener engagement, and sponsor contributions that made the achievement possible. He offers insights into how success in podcasting mirrors the principles of business development—consistency, strategic planning, and a commitment ...
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Kickstart Your Success: 10 Momentum-Building Strategies for the New Year
197
Dec. 25, 2024

Kickstart Your Success: 10 Momentum-Building Strategies for the New Year

In this special Christmas episode of The Business Development Podcast , Kelly Kennedy shares 10 actionable strategies to help you kickstart the new year with momentum and set your business up for success in 2025. From the importance of goal-setting and defining financial targets to creating an ideal customer list and evaluating your marketing materials, Kelly emphasizes the power of preparation and intention. With his signature authenticity, he breaks down practical steps to clean up your CRM, e...
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Empowering Black Tech Talent: How Jermaine Murray is Redefining Recruitment
196
Dec. 22, 2024

Empowering Black Tech Talent: How Jermaine Murray is Redefining Recruitment

In this episode of The Business Development Podcast , Kelly Kennedy sits down with Jermaine Murray , founder of Jupiter HR and a trailblazer in the tech recruitment space. Known as “The Jobfather,” Jermaine has revolutionized hiring practices for Black professionals in tech, helping over 400 individuals secure life-changing roles while building a talent community of over 10,000 members. Jermaine shares his journey from a challenging job market experience to creating a purpose-driven business tha...
Guest: Jermaine Murray
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