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Joel Magalnick

Joel Magalnick Profile Photo

Founder & Redesigner-in-Chief

Joel Magalnick has had a long and varied career across multiple areas. Joel worked as a developer in the early days of the web, he spent a dozen years as a journalist running a community newspaper, several years running his own marketing consulting practice, and taking breaks in between all of these, Joel joined the founding teams of several app-based start-ups to help get them off the ground.

Joel is also an instructor at the university level. He designed and taught the curriculum for a digital communications course at Wenatchee Valley College in Washington State, and is currently on the faculty of MacEwan University, where he teaches user experience design.

Most recently, Joel launched his consulting practice, North Then West, which works with companies that are currently struggling with their value proposition.

He helps companies identify their value proposition so they can refocus themselves to become leaders in their respective industries.

May 26, 2024

From Good to Great: The Game-Changing Power of Value Proposition with…

In Episode 136 of the Business Development podcast, host Kelly Kennedy welcomes back Joel Magalnick, a seasoned professional with a diverse background in technology, journalism, marketing, entrepreneurship, and academia. Joel's journey, marked by i...

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June 11, 2023

Discovering Your Company's True Value Proposition with Joel Magalnick

In this episode of the Business Development Podcast, host Kelly Kennedy interviews Joel Magalnick, founder of North Then West. They discuss the importance of understanding a company's value proposition and how to differentiat...

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