Marcela Mandeville

CEO

Marcela Mandeville is a dynamic leader whose career and personal journey have been deeply influenced by a rich cultural heritage and a passion for business and community development. Growing up with a father from Salt River First Nation and a mother from Mexico City in a small francophone community, Marcela learned to adapt quickly and navigate a mixture of cultures and ideas, fostering a belief that anything was possible. This belief propelled her to pursue an international business degree with a focus on marketing, earning her designation as a Certified International Trade Professional and an MBA. With over 15 years of global experience in business strategy, marketing, communications, and project management, Marcela has excelled as an entrepreneur, team member, and team leader. Her journey began with her first business venture in elementary school, an exclusive Snoopy Sno-Cone experience, showcasing her early knack for innovative thinking and entrepreneurship.

A career highlight for Marcela has been her leadership roles at Alberta Women Entrepreneurs (AWE), where she spearheaded initiatives that significantly advanced AWE’s vision. Under her guidance, the organization saw a 50% increase in revenue and tripled its customer reach through new programs tailored for women entrepreneurs. Marcela's commitment to community extends beyond her professional endeavors, as she actively shares her story and insights through various speaking engagements and supports organizations that make a difference. Her ability to connect strategy to purpose, combined with her relentless drive to turn valuable ideas into reality, cements her reputation as a transformative leader dedicated to empowering others and fostering sustainable growth.