Shelby Hobbs

Manager, Product Development and Publishing

Shelby's journey from the vast landscapes of Saskatchewan to the bustling professional world of Alberta has been nothing short of extraordinary. Her story is a testament to the fusion of ambition, serendipity, and hard work that has defined her remarkable career.

Born in the heart of Saskatchewan, Shelby's early years were characterized by the vast prairies that surrounded her. However, at the age of 12, her family decided to embark on a new adventure, moving to the dynamic province of Alberta. Little did she know that this change in scenery would set the stage for the diverse and successful path that lay ahead.

Shelby dove headfirst from highschool into the working world, demonstrating a work ethic and determination that would become her hallmark. Within her first year, she ascended the ranks of a 100+ employee business into a management position, showcasing a rare talent for leadership and organizational prowess. Her journey in the professional realm saw her navigate through the intricacies of Quality and Training, achieving the monumental feat of ISO 9001:2008 certification for her department before the age of 20.

Amidst the excitement of her professional achievements, Shelby's life took a momentous turn when, at the age of 21, she embraced the role of motherhood. By 2017, she was managing not only a burgeoning family with three children under the age of four but also successfully running a professional photography business specializing in portraits and weddings.

In 2016, Shelby expanded her entrepreneurial spirit by co-founding an online store catering to women and children. The store curated ethically made small batch and vintage clothing, Montessori toys, and home care products, reflecting Shelby's commitment to socially responsible commerce. Her creative pursuits continued with the self-publishing of a children's alphabet book in 2018, which found an international audience.

Recognizing a longing to collaborate and lead a team once again, Shelby re-entered the workforce in 2019. Initially joining NAIT's ILM Office on a project basis, she discovered a new passion for organizing and updating skilled trade learning materials. This revelation led her to accept a full-time position as the Manager of Product Development and Publishing in 2022, where she currently oversees a dynamic team of learning designers, graphic artists, editors, publishing specialists, and subject matter experts.

The narrative takes an exciting turn as, on December 3rd, 2023, Shelby welcomed her fourth son into the world. Currently on maternity leave, she remains a force of productivity, utilizing her skills to support her fiancé's podcast and contribute to their business development company.

Shelby's journey is a testament to the power of adaptability, hard work, and a relentless pursuit of passion. From the prairies of Saskatchewan to the bustling professional landscape of Alberta, she continues to redefine success and inspire those around her. The chapters of Shelby's story are dynamic, and her future promises even more adventures and triumphs.