Unlock Your Business Potential: Align with Passion and Purpose Ft. Lasse Joergensen

Unlock Your Business Potential: Align with Passion and Purpose Ft. Lasse Joergensen

Kelly Kennedy: Welcome to Milestone episode 150 of the Business Development Podcast. And on today's expert guest interview, I bring you Lasse Joergensen, transformative life and business coach. And we are going to chat all about how to align our business with our purpose and passion. Stick with us. You are not going to want to miss this episode.

Intro: The Great Mark Cuban once said business happens over years and years value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal. And we couldn't agree more. This is the business development podcast based in Edmonton, Alberta, Canada, and broadcasting to the world.

You'll Expert business development, advice, tips, and experiences. And you'll hear interviews with business owners, CEOs, and business development reps. You'll get actionable advice on how to grow business. Brought to you by Capital Business Development. CapitalBD.ca Let's do it. Welcome to the Business Development Podcast.

And now your expert host, Kelly Kennedy.

Kelly Kennedy: Hello, welcome to milestone episode 150 of the business development podcast. My gosh, 150 episodes. I can't even believe this. What an honor. It's such an honor to be up here with you guys being able to come week over week, month over month, and now year over year. Chatting about business development with you and hosting such amazing rockstar guests.

And today is no exception. We are bringing back for you Lasse Joergensen. Lasse epitomizes the modern day renaissance individual, blending a rich tapestry of experiences and expertise into a dynamic career as an entrepreneur and coach. Hailing from Copenhagen, Denmark, Lasse's journey led him to the vibrant landscape of Edmonton, Alberta, Canada in 2017.

Armed with a bachelor's degree in social work, a marketing degree and a background in psychotherapy, he embarked on a mission to empower others to discover their true purpose and achieve success in the digital realm. In 2019, he founded All In Productions. A testament to his passion for video production, while concurrently delving into the transformative realms of coaching, where he guides entrepreneurs through the labyrinth of online business, igniting their potential and propelling them towards fulfillment.

With a diverse portfolio spanning music production, fashion, mindfulness instruction, and beyond, Lasse brings a multi faceted perspective to his coaching practice. His approach is both holistic and hands on, drawing on his varied experiences to provide comprehensive support to his clients. Whether it's navigating the intricacies of marketing, delving into the depths of personal growth, Or fostering a sense of community among entrepreneurs.

Lasse's dedication shines through. Illuminating the path to success with clarity and purpose. In the realm of entrepreneurship, Lasse Joergensen is not just a coach. He's a catalyst for transformation. Through his authentic entrepreneurs and community group and beyond, he invites aspiring business owners to join him in embracing their true selves and building a meaningful online venture.

With Laisseur in their corner, entrepreneurs can boldly declare we're all in. Ready to seize their dreams and make an indelible mark on the digital landscape. Laisseur, it's an honor to have you back, my friend.

Lasse Joergensen: Thank you so much, Kelly. What an introduction.

Kelly Kennedy: A well deserved introduction.

Lasse Joergensen: Oh, thank you. Yeah, awesome.

Yeah, you know how to do really great intros. That could be a new job for you.

Kelly Kennedy: Ha, ha, ha, intro writer. Yeah, I think I'm just going to keep that one to myself. But I do, I do love a good intro.

Lasse Joergensen: Oh, it's, it's powerful. It's powerful. It also gives me, you know, almost like a different perspective of my whole life now.

Kelly Kennedy: It's, it's cool. How many of my entrepreneurs say that cause it's like, wow, it's so weird hearing that about myself, but nothing I'm saying is wrong. It's all things that you've done and you're doing, I think it's just as entrepreneurs, we can minimize the work we're doing.

Lasse Joergensen: Yeah, true, but it's, it's, it's, it's, it's nice to get everything summarized in a way your whole life summarized, but it's still only 1 percent or 0.

05%.

Kelly Kennedy: Yeah, and I would say whole life to today. I think you got a lot of entrepreneuring to do. Yeah, man, it's so cool having you back. And I just want to say, first off, I'm so grateful for you, Lasse. You know, you've been with me from the very beginning. Our very first episode together was actually episode 20.

Find Your Passion with Lasse Joergensen. And I have to apologize because, dude, I was saying your name wrong the whole time and you didn't correct me. And so now I'm doing it correctly. It is Lasse Joergensen, not Lassey Joergensen. I Canadianized the crap out of your name and I apologize. Oh.

Lasse Joergensen: You know, I, I really, I really don't mind for me, it's just, I just see the, the sweet, the sweetness in, you know, when people pronounce my name.

So I, I don't, you know, I don't get offended anything. I just, I'm just so used to people calling me Laser, Lasa, Lesser, Lassay, Lassie. And it's, this is all good.

Kelly Kennedy: It is. And it isn't. And you know what I mean? I'm, I'm, you know, I mean, a name is the most important thing to an individual. And so I, I deeply apologize and I promise I will not mess it up again.

I will do my best.

Lasse Joergensen: Oh, you're, you're such a sweet Canadian because I think it's also my, you know, My background from, from Denmark, we're, we're, we're not that it doesn't need to be that correct. We, we're not that, we're not that polite as Canadians. Canadians are very, Oh, I'm so sorry. How can I. I don't want to say your name right now.

Can you please, please say it to me so I can do my best to not become a failure. Or, you know, so I, I just, I take, take it really relaxed. And I think that's just the Danish culture where we just kind of like just down to earth. It's just no big deal.

Kelly Kennedy: We need to live more down to earth and no big deal, even in Canada, dude.

Yeah. Well, you know, let me say, you know, I've had, when we had our first interview together, I think I might've met you once. And since that time we've met at a couple different coffee with the chambers, the Edmonton chamber of commerce. I know you've been videoing, you know, a few of those. And I've actually had the honor of coaching with you.

You offered me a. free coaching session. And I loved it, dude. I loved it. And we are going to get into that today because I think what you're doing is so meaningful and so important. But first off, you know, episode 20 was a really long time ago and there's a lot of people listening who may go back now and check out episode 20 and they probably will and probably should.

But can we just give them a recap? Can you take us back to the beginning? Who is Lasse Joergensen? How did you end up on this path and what brought you to Canada?

Lasse Joergensen: Oh, yeah. So I think my entrepreneurial journey started when I was 18. Was just, I think I was just finishing high school and that's when I started my first online business actually.

So I started my own t shirt brand and it was custom made, handmade t shirts that I sold to people all over the world. And that was the first time when I really realized the freedom and the amazing thing about, you know, being able to do what you love. And have a lot of fun with it. And you can also make a lot of money on it.

That was, that was kind of like my first my first step in being entrepreneur. And and then I I did a marketing degree. I got a job, I moved to Copenhagen and in Denmark because I got a job because of this, my own t shirt brand. So I moved to Copenhagen. I worked in the fashion industry.

great experience. But also I, I found it very shallow and I realized that I was more interested in speaking with my coworkers about the problems than actually doing the sales and, and, and, and what needed to be, be done in a way. I was not that interested in the actual position. I had like a I was a international sales coordinator of this fashion company.

But I realized over and over again, I'm actually more interested in and asking about, you know, what's actually going on in people's lives. So that that kind of led me to actually starting working with, with kids for a few years. I'm a musician, so I was easy for me to get a job where actually playing music with, with kids.

Um, and I just started my psychotherapy degree as well, because I was just really curious and interested in knowing more about myself and other people. But also for me, it's just really healing inside and, and, and getting to know know more about myself for sure. And then, then later on I, I did a bachelor in social work.

And I had a few other online businesses as well. And then I had clients for doing my psychotherapy. I also did the mindfulness retreats in forest outside of Copenhagen. So I would bring a group of people, 10 to 12 people to. be in silence for half a day. So we would walk between five to 10 kilometers and I'll just guide them the whole way through and, and they would just be silence. That's something that I really enjoyed. I did that for, for years as well. And then I also worked with people with disabilities actually with a music therapist. So I was facilitating music groups for people with disabilities. Yeah. And then I. Yeah, then I moved to moved, moved to Canada initially because of a relationship.

And then I was just kind of like, Oh, what, what do I want to do now? And I just gave it some time. I think I was just kind of asking within just for a few months, like what, what would my next step be? And, and then it came to me, I'm going to start my own video production company. So. That's kind of like the, the, the, the short version.

I've also been into music production been producing my own music for many years as well and into photography. I'm always been very creative, so it just made so much sense to actually start a video production company where I could be creative help people you know, tell the story and make amazing videos for companies, businesses, organizations, and In that way, it's just really live out my own passion.

Kelly Kennedy: Yeah, yeah. And you know, so much of our last conversation was very much on video production. And I want to spend some time there today as well, because I think it's important. And I think it's becoming even more important as we move in, you know, to the 2024 and beyond. But, you know, dude, I listened to like your background and you must be like, you know, that like story.

That's like the most interesting man in the world, like that, like liquor commercial. It's like the most dos Equis. It's like the most interesting man in the world. I like listening to your bio. I'm like, dude, that's Lisseur. He's, he's the most interesting man in the world. You do so much.

Lasse Joergensen: Yeah. It, you know, it's, I'm, I'm in some ways it's, it's, it's, it's lovely to hear because for me, it's just like.

That's just normal. You know what I mean? Like that, that's the thing. Like for me, like, you know, I can grab a guitar and play any song. And for me, I'm, I'm not impressed by that. This is normal. Or I can make a epic video. Like it's, I don't know. It's probably, I can say the same about you. Like, you know, there's so many amazing things about you as your personality and your skills and business that you just take for granted, but other people, they really appreciate it.

Kelly Kennedy: Yeah, no, I agree. I think we all have our intricate skills. I just, I look at like your career choices and they've been so varied. It was like, most people just don't do. All the things that you do go from fashion industry to psychotherapy to video production and now, you know, and then into mindfulness stuff, right?

Like, to me, those are all so varied. Most people would just be like, yeah, one of those things or two of those things. But the fact that you've done them all, the fact that you're a musician, you just, you're so. Well rounded as a person like you just you have and it comes through in your coaching and like the reason I'm really touching on this is it's because you've had so much life experience you've been, you know, around.

That you can just bring a perspective that most people cannot bring. And I really appreciate that about you.

Lasse Joergensen: Yeah, I think, you know, we all have different journeys in life. And for me, the, the, for me, the journey was to just really be good at many different things, but it, but it, the end result is just really distilling who I am.

Yeah. That's, that's basically everything that I've learned either if it's online business or Coaching or anything, is this really all about learning more about myself and life?

Kelly Kennedy: I think on some level that that is what it's all about for all of us, but we don't recognize it in that way. You know what I mean?

We're, we're, we're goal driven, right? Most entrepreneurs, it's like, we're this, we're just going, we don't even know half the time what we're going for. We just know we're going at it, right? And that if we're not working towards it, what are we working towards? We better get to it. And I think so much of entrepreneurship, like I've, I've met so many entrepreneurs at this point in my life.

It's amazing. I love them all. I love entrepreneurs. But my gosh, we'll work ourselves to the grave. And not even know why.

Lasse Joergensen: Yeah, but, but I think, but that's the important step right there. It is, you know, I love, I love looking myself into the eyes in the mirror and not just looking you know, just not, not looking at my, you know, my face, but actually really truly looking myself into the eyes and just.

Become aware of what's actually going on. What am I looking for in life? Am I getting up in the morning and truly living my full, honest potential in this world? Those are the questions that I love asking because it's so easy to live someone else's life. Life or dream or parents, society, friends, anything we have seen in the television or so on social media, we think that, Oh, this is the way to live our lives.

So in that way, we are so programmed to, and think that, Oh, this is the way to live our lives until we either get get you know, burnout. get burned out. Maybe a disease will, will, will, will keep us in bed. Anything that will kind of be the messenger for us to change our lives.

Kelly Kennedy: I think it's so easy.

And you know, like me and you talked about this when I had my session with you. Where it can be so easy to just be doing, right?

Lasse Joergensen: Yes.

Kelly Kennedy: And you know, we were talking about that and it's like, it's like, man, like we've accomplished so much with the business development podcast, you know, with Capital Business Development, with the work that we're doing.

And it's like, we've won awards. I've won personal awards. We've done all sorts of stuff and it's so short lived and don't get me wrong. I love, I love those things. It's amazing. It's amazing to be recognized for your work. It just is. But it's so short lived and it's very hard for me to spend time in that moment and just be like, yeah, this is awesome.

And I'm going to stay here for a minute. I just, I really struggled to stay there. It's like that day is awesome, but tomorrow's a new day and I got more work to do. That's like, that's always been my outlook. You know, since I've become an entrepreneur anyway, and I find it very hard to live in the moment and I know that's something that I'm personally working on.

I really am. I recognize like the thing is now I see it. I didn't see it before, but now I can really see it. Now that I see it, I can't ignore it, but I'm trying to find more joy. In the day to day in the journey, instead of that endless drive, and I know I'm talking to a lot of entrepreneurs who feel the exact same way who have accomplished, you know, similar things or more more things.

Even you're always looking for that next big thing. It's really hard to just sit back and be like, Yeah, I've done amazing things today, and I should be I should be happy about that today. I think we really struggle with that, Lasse.

Lasse Joergensen: Yeah, it's, it's just a condition of the world, basically. It's, it's in all of us, it's, you know, I call it the matrix.

If you watch the movie, The Matrix, it's a good example of that. Everything is just kind of like one big construct. And if we don't, if you're not aware, if we, you know, if we, If we don't become relaxed in the middle of that, we're going to be shaking around like in a washing machine, 24 seven, and just someone is doing something to you and you have no control.

But what we can actually do is completely. Stop up, take one week off, one month off, or just 10 minutes where we simply just relax ourselves and become more aware of how am I actually feeling? What kind of thoughts do I daily have? And what is always constantly wanting me to do something so I don't need to feel what I'm actually feeling in my life.

So in that way, it's, it's, it's usually escapism and, and, and we, we allow ourselves to be distracted and it feels good. We get dopamine, like social media is amazing. Watching Netflix is amazing. Eating Ben and Jerry's. But if we don't really be kind of slow down a little bit and, and ask the questions, why am I here?

What is my purpose? What fulfills meaning? Inside of me, first of all, if we don't know how to answer those questions, it's as easy to live a life of someone else or society or being an entrepreneur, just working for money or success. But I can tell you when we reach that success, let's say we become millionaire or successful in all these different aspects.

How you feel inside will still be the same. So you're still, if you're a lonely, you'll still be lonely as a millionaire. If you, if you don't have any relationships in your life, success or any kind of achievement doesn't give you relief. Essentially anything. And that's the hardcore truth of anything we actually do.

Kelly Kennedy: Yeah, I recently had an interview with an amazing, amazing guest, Randy Lennon. He's accomplished a lot in the media world. Been around, you know, six decades in media, if you can believe it. It's unreal. But so much of my conversation with him, and obviously, you know, I mean, somebody six decades in media, very successful, you know, I think it was around like 12 or 13 different companies.

He'd either been a part of or founded like incredible, incredible success with this man, super humble, super kind. But I'll tell you what, Lasse, most of the conversation with him was chatting about what is important to you, because he, he put a lot on the line to accomplish those things. I think he mentioned he'd had multiple divorces.

His one of his relationships with his sons was very strained. And he's like, he's like, man, like, I'm not sure that it was worth it. And that I do feel like that's what he was trying to convey to me was that like, the chase, the endless, all the success in the world won't bring those relationships back or where they need to be.

Yeah, it really does. Man, I really struggle with it because it's like, I want both. I want to be successful. And I also want to have great relationships in my life. And, you know, unfortunately, a lot of the interviews that I've had. There's a compromise, or There'll be incredibly successful people and now they talk about work life balance like, you know, I mean, I'll talk to people who've been an entrepreneur, you know, for the 15 years and sure, like, you know, they talk about work life balance and it's so important and we have to do it or you're not going to be happy, but then I'll ask them, well, how long did you struggle for, right?

How long did you not have work life balance to get to where you're at today? And almost all of them have said, well, yeah, of course I had to put in that time. So to me, there's no shortcut. It's like, It feels to me, and I could be completely wrong, this could be total BS, but to me it feels like the only way to work life balance is through hard work and unbalanced life.

Lasse Joergensen: Yeah, but then you just keep on doing that.

Kelly Kennedy: I know, I know, I get it, I totally agree, exactly. So what is the alternative though? Like if you want to be successful and you want work life balance, can you have both? Is it even possible? I don't know.

Lasse Joergensen: Totally. I, I, I think it's still, it still comes down to, you know, the roots of your tree, like to have deep roots, what is actually nurturing your, your roots and, and, and let that be the main priority in your life instead of spending too much time on building this amazing business because what is really fulfilling is having roots and life.

So it really comes down to why am I doing this? Why do I want to become successful? What is, what does success mean to me? And I think a lot of people will realize that having a lot of money doesn't really give us anything except from being able to buy stuff and have more freedom, so to speak, and feel safe in life.

Kelly Kennedy: Yeah.

Lasse Joergensen: But, so I think it really comes down to our core beliefs. What am I looking for? What I'm longing for? And why am I doing what I'm doing? Because you see a lot of successful business owners. Yeah, they are very successful, but when you're here, when you watch the documentaries about their lives, it's a sad story.

There's something about in the childhood that didn't work out with their dad. They, you know, conflicts. And all these things and all this anchor and fear and, and hurt turned into a drive that let that just kept on that, that let them just keep on going in their business. And then they achieved some of the things that kind of felt great.

But still the trauma and the hurt is still inside. Yeah. Does it make sense?

Kelly Kennedy: It does make sense. It does because we're all driven through the subconscious, right? And that was one of the things that, you know, I mean, I've become aware of is that so much of the choices we make, we don't even recognize we're making them.

Like, you know, when me and you were talking about making conscious decision, I think we always, as far as I was concerned, I always thought I was making conscious decision. But the reality is, is that probably only 5 percent of my choices are conscious.

Lasse Joergensen: That's the thing. Like if people, if people are afraid of AI, they, you know, it's, it's a projection because what the only thing that we should be worried about is actually what is in our subconscious feeding us feedback constantly and controlling our lives. So yeah, I think studies show that it's like, I don't know, 80, 90. Percent of everything we do is controlled by the subconscious stuff, something that we're not aware of. So that's things that in our childhoods that we just kind of like stuffed away. We didn't, you know, we couldn't grasp it or we couldn't handle it.

That's just how the, the human psyche is all put together. So in that way, you can actually see. The development of the, you know, of human psychology or just as a human being is all about development because we are developing as we are discovering more of, or you can say oral or subconscious stuff all our shadows, all the things that we actually do.

Don't want or eager to be a part of, but it's controlling us inside. And on top of that, we have been raised with a, with a personality that kind of fits. in to make sure that we're not going to be this person and this person that these sides of us that we, we don't like, but when we become more aware of them and more open to see, wow, I actually do have a narcissist in me.

Oh, I can also be greedy. Oh, I'm not only this nice person all the time. As an example, then, you know, we become a whole and more integrated.

Kelly Kennedy: You talk about. Going into the bathroom and looking into the mirror. Gosh, dude, I think about that. It's like, I can't even tell you the last time that I did that. Like really looked at myself in the mirror.

Why do you think we don't do that?

Lasse Joergensen: Because we are afraid of what we actually gonna discover inside of us. We, we all really, I think we, it's all too adapted into society and what we think. We, how we need to be, we need to be polite. We need to be happy all the time. We need to be successful. If, if we feel depressed or anxious, we, Oh, that I'm doing something wrong.

There's something wrong with me. That's, that's just a belief. It's, I, I, I believe that it's, it's normal to have, you know, it's almost have anxiety. I know that in my own life it's, it's, you know, depression, it's a part of life. It's everything is a part of life. There's nothing wrong with you. There's nothing wrong in being anxious.

It's just some mechanisms. telling you, giving you feedback regarding how, like, how you're responding to a situation and how your emotional body is responding to it.

Kelly Kennedy: What is an anxious response trying to tell us?

Lasse Joergensen: It can be many, many different things. It can be, yeah, many different things. It's basically the, basically the ego is saying that we should not go there.

This is, this is out of our comfort zone. So, you know, public speaking is a really good one. It's the biggest fear in, in all of our society, I believe, and still is. So, so let's say if, if we're going to do some public speaking right now or we about to get on onto a stage, you may feel this uncomfortable anxiety.

Your heart is beating fast and your thoughts, this is kind of like, I'm gonna die. They're gonna look at me and I don't know. I don't know what to say. All these things. So if we are, so if we are if we follow or all of our bodily sensations and anxiety, we would just say, no, I'm not going to do that.

It's not today. I'm not going to do that. But if we still do it, we move past our anxiety. It's like, okay, it's kind of like saying, yes, I'm going to die. I'm okay. I'm going to die. You get up on stage and when you get up to stage and you get more connected, you realize, oh, it's, it was actually not that big of a deal or maybe it still is.

But the thing about this reaction is that it's actually. It's nothing to do with anxiety on its own because there are some uncomfortable feelings underneath anxiety that you don't want to feel. So when we can actually walk on in, like in, in therapy, basically you would walk up and just allow yourself to be seen.

And then allow yourself to be vulnerable because underneath that anxiety, there are some hidden emotions, feelings that we haven't faced yet. And that's why the ego is just trying to help us to say, we don't want to go there. Let's just go home. But you get up there and you feel, you know, the lack or the fear of rejection or the fear of being bullied or whatever it is that shows up.

And when you can allow that to come up, You become a more whole human being and you realize that all the anxiety and all the fears that I'm, that I'm, that I'm having in my life is just. keeping me at bay in my own comfort zone.

Kelly Kennedy: Yeah. Yeah. You know, I think so much about my childhood when we have this conversation, let's say, because, you know, I grew up in, you know, the late 90s, early 2000s.

I was in my teens and I remember it just being Be tough, right? Like I was I was born and raised in Alberta, Canada, right? Oil and gas country. You know, my friends were tough. We skateboarded. We did all sorts of stuff. And you know what I mean? Like being vulnerable, being open was a weakness. Yes. And so I used to pride myself, you know, even with my brothers being like, you know, toughen up, Kelly, you got this, just toughen up, suck it up, get it done.

And that was the attitude I live by. And frankly, it did serve me. It served me a lot in, in my career, in school you know, in society on a certain level, but now it's like, I've spent my whole life being tough, being strong, being confident. You know, taking those steps, even when it scares the bejesus out of me, but keeping that to myself, right?

And now we live in this time where it's like, Oh, well, now it's time to be open. It's time to be vulnerable. And yet I know I'm talking to a ton of people who are just like me, who are like, Lasse, I know, I know what you're saying. Be vulnerable, be open, be tough. I don't know how. And I'm not afraid to say that I really struggle with connecting With myself on that level, because I think when you go a whole lifetime repressing those feelings, it's not easy to then connect with, you know, the inside.

Lasse Joergensen: I totally understand it. I totally understand it. But it's kind of like if you have a strong entrepreneurial mindset, think about yourself as a business. So you also need to train and you need to do, need to do the work for the business. So instead of doing the work outside of you, do it inside, and the more that you're willing to be vulnerable and honest, it really comes down to honesty because I think we all know deep inside when we're not being honest, when we just trying to skip to make something easy and often I think as an entrepreneur, it's easy to just.

Keep on working because then you are distracted. You don't need to feel, you don't need to question life and you're getting somewhere. We're getting the sense of, Oh, we're getting somewhere. Yeah. I got another order. I got 10, 000 coming in tomorrow. It's amazing, but it's not it. It's not truly it. So the more that we can allow ourselves to be honest, it just simply comes down to honest on all these different levels inside of us.

And then we know when we actually, when we choose to either be vulnerable and be open. You can say like in a relationship, like you, you, you, you go to your, your wife and you're just being honest about something that you're feeling. Yeah. Or you do what you maybe normally would do, just like, I'm just gonna go and work.

Do you know what I mean? So we have, we have, we have the option every day.

Kelly Kennedy: Yeah. Yeah. And I would say I've come a long way. I've come a long way with being able to be vulnerable and be open. But dude, do I ever still have a long way to go? And I recognize it. And I recognize how much of that is 16 year old Kelly, 15 year old Kelly, 13 year old Kelly.

Right? Like, these are things that, like, I prided myself on, on being strong, on being tough, on being able to not feel. And yet, you know, I mean, nobody told me anything different. Nobody told me it would affect me later in my life. So with our kids, we're definitely trying to be like, yeah, tell us how you're feeling.

Talk about how you're feeling. Tell us about your emotions. Like we're so much more loving now. And, and don't get me wrong. I had very loving parents, but different generation, right? Not the same level of loving as 2023, 2024 parents. It's just not. And so we're trying to correct those mistakes so that hopefully our kids don't go through that same thing.

And they're able to be more connected with themselves and who they are and their emotions and not end up these like, you know, challenged. Adults on a certain levels, right? And I'm not saying I'm like super challenged, but I recognize that emotionally, I do struggle with those connections.

Lasse Joergensen: Yeah, I think we all do.

Again, we have, you know, we have the, the power is within us. Like we, you know, it's not about someone else taking the steps and being vulnerable. You being vulnerable, but the goal is not to be vulnerable. And we all sitting and holding hands and crying together. That's not the end goal here. It's just the willingness to, to be open and to learn honestly more about yourself.

Kelly Kennedy: Yeah. Talk to me a little bit about obviously the way that we're living life as entrepreneurs, right? Driving towards what we're doing. I guess what I'm trying to understand is. The, the worry to me is that I'm not aware of things that could be harming me. That's the worry to me, I think, is that like, I, you know, I mean, I've lived this world for a while now.

You have too. And so have many of our listeners. They've accomplished many things. They've done great things, people around them, I'm sure look at them and say, wow, that person's done a lot. It's amazing what they've done, actually, like very impressive, like they should be very commended for that work. Not necessarily recognizing that we're all just driving forward, like with, with reckless abandon on certain levels, right?

Right? Not really knowing where we're going, just knowing that what we're doing, we feel good about, we feel like we're on the right path. We feel like we're making. Meaningful change in the world and helping people, and helping businesses and doing all sorts of things. But like I said, I think my worry is, is that I'm gonna do all these amazing things, but I'm gonna look back one day and I'll, you know, hopefully not from a sick hospital bed and hopefully not from a divorce, and hopefully not with no connection to my kids.

But I really do worry about that because I, I do want both. I want to be happy. And I want to succeed professionally. And sometimes, and I know I'm not alone in this, I know there's lots of people listening who are like, Kelly, I get it. I totally hear you. I'm right there. I, I understand the challenge because we're trying to juggle so much.

And you and me both know entrepreneurship is hard. Media is hard. Doing a podcast is hard. And you know what's even harder? Being a good, you know, a good partner, a good dad. a good wife is probably the hardest job of all. And yet, somehow we're trying to balance all these things and we're all human and we're all experiencing the same human feelings, the same human experience.

But some of us are having to be pulled in 18 different directions in order to accomplish what we, what is our normal now? What is, what is our day to day normal, you know? And I see what you're doing, and I think it's, I think it's amazing, and I think it's very well needed. I just think, man, hard. Really hard to find that balance and to be able to come into ourselves and really ask, like, obviously, we want more free time, we want, we want it all, we want to be able to have the success, but the success comes with hard work, we want to be financially free or free, like, you know, I mean, when me and you had that conversation in our, in our session, you asked me, Kelly, what's important to you?

And I said, freedom. Let's say I want the freedom. I want to be able to make a choice to be able to say, yeah, this week I want to go spend my weekend in Arizona with my family. And next week I want to work my butt off because that's what I like to do. But I want to be able to make that choice. And to me, you have to have money.

That's what money really is. Money is freedom to me, to Kelly Kennedy. Anyway, that's what I associate it with. I grew up. Very, you know you know, middle class family. My parents worked very hard. Neither one. My dad had a maintenance company and my mom worked in health care. And so, you know, to me, we were always fighting for that dollar.

We were always struggling to make ends meet. You know, I had nice things, but I know my family. worked very hard and gave up a lot so that I could have nice things. And I appreciate them immensely. I love them a lot. But I recognize there was a lot of sacrifice for Kelly to have nice things, to have nice clothes, to be able to, you know, go skateboarding or whatever it is that I wanted to do that didn't come easy.

And so to me, I, I've, I never wanted that. I wanted to be able to achieve enough that I could give to my kids. I could give to me, And be free at the same time. And so to me, that's what it's always been. The strive is always about getting free. And yet there's something that's so not free about the strive.

Lasse Joergensen: Yeah, but that's, no, but that's the, that's, that's the thing about the ego. Like, you know, you cannot, I want to get free of the ego, but you are the, basically you are the ego. You cannot get free of it, but you can transform the ego to, to be something more authentic.

Kelly Kennedy: Yeah, yeah, it's just it's so funny because you're right.

It's like it does all tie back and we don't always recognize how it's tying back or what things it's tying to. But I know for me, it's like, I want the ability to be free to have adventure. Like, you know, we got away to Kananaskis over the weekend. Honestly, it was our first family trip in probably six months.

It was so needed. I didn't even realize at the time until we were there. And so I was able to disconnect from everything and just take a step back. How badly I needed it, but I felt like a million bucks when we got back on, on Monday night. I was just like, crap, like I have to prioritize more of this. Just getting away time.

I really do. And you don't even realize how badly you need it until you take that time.

Lasse Joergensen: Exactly. Yeah. No, but it's, it's, it's so good. And. I like looking at life as like bubbles, like we live in different bubbles and that's why it's good to step out of the bubble once in a while. And for some, some people it can be like a few weeks, for other people it can be just two minutes, but the more that we step out of our bubble.

Bubble, so to speak, and especially financial nurse, the work bubble, even though it will give us anxiety, this, Oh, I'm not working on my business now. I'm not succeeding now. I'm not earning enough money. It's just spending time off and facing those feelings and emotions because they're actually saying that we are too attached to the work you see.

So then it's an addiction all of a sudden. Whoa. And I thought I was just so successful and doing all these amazing things. And then I realized I get anxiety if I'm not working. So then it's good. Like I would encourage anyone to stay there, stay there with anxiety, stay there for a few days and embrace everything you're feeling, because that's when we can actually dig into our own roots and embrace things that, has always been in us, but we just haven't faced them in life.

Kelly Kennedy: Yeah. Yeah. I love how you're talking about the anxiety, but not worrying. I definitely struggle with that. Like I, I feel like whenever things like throw me a hiccup, yeah. Immediate like anxiety response. How do I fix this? How do I, how do I solve this challenge or how do we produce more? How do we get another client or whatever it be?

I totally get that feeling. And I think what it is, is that at a certain level you're trying to just maintain. Where you're at, like, you know what I mean, it's like when you set a bar high, you have to try to maintain that high because the moment you drop below that high bar, suddenly you're not meeting your own expectation.

Lasse Joergensen: And that's why everything comes down to your mindset. Everything comes down to what you believe in, because there is essentially, there's no meaning in anything in this world, except from what you project into it. And, you know, it's a big one. If you really take that in that from within our ego, look at the world, Oh, it is meaningful because look at the, this and that, the flower and look at this and look at this amazing car, but it's something that we are projecting.

We are projecting value to it. It's our belief system that is defining the meaning in anything. And when we know that, when we get to know that, we're just like, Whoa, I think I'll, I'll, I'll like to see what I'm actually looking for in my life. What is my purpose? And when we find that. When we kind of land in that, we are landing in something more nourishing, something brings meaning within us without us doing anything because we are connected to something deeper and then it's, then it's just way easier to make a business, to being an entrepreneur because it's not about success, money, but it's just about fulfilling something.

Your purpose and why you're here.

Kelly Kennedy: I find that super interesting because I think so much meaning that we give things, we never chose that meaning. That meaning was thrust upon us.

Lasse Joergensen: It's it's just patterns and belief or parents, society, culture. And when we see that, that's where it can be quite yucky in a way, because we, it's just like, wow, the whole life I've been living for this and it has no more meaning, but it's a gift because something.

Inside is, has become aware and you're maturing in a way.

Kelly Kennedy: Yeah, I think for a lot of people, they'll hear that and they'll say, well, how do I change that meaning? Right? Like if I've been ingrained with this meaning from society that I want to own a Ferrari one day because Ferraris are the best cars in the world.

And that's just, and that's just an example. I actually like Corvettes. But anyways,

let's just use the Ferrari example because I know I talked to a client once and that's what they said. That was the thing that they that when they got their Ferrari, that was going to be the moment that they could feel their success. We all have the Ferrari, right? Like it doesn't have to be a Ferrari, but in our minds, we all have that thing.

That's, that's going to be the moment. Do you think that that's even possible? Do you think when they actually achieve the Ferrari, that that's the moment? Or what happens to them at that point?

Lasse Joergensen: I don't think it's possible. And I know for myself, like, you know, I've have hundreds and hundreds of thousands of dollars on my account.

And, and, you know, it is, it's, it's, it's not it. So you're mentioning something very important. Is that the feeling of having a Ferrari, you know, it's not actually the Ferrari because it's a, it's a meaning we are projecting onto the Ferrari. So we are postponing a feeling until we get that Ferrari, that feeling of achievement or love or worth.

Now I feel like I'm worth something because I'm driving in something something. Everyone loves and what's this wave at you, you get some kind of belonging, some kind of achievement. But if you turn that around, you realize that that's what you're lacking. That's something inside of you is lacking achievement or feeling worthy.

And when you, Stop off and take care of that first, instead of doing 10 years of business to get that superficial achievement, so to speak, that's when you make the change. And then that's when you make a different business, then it's not gonna be just hustle. And earning money is going to be something more purposeful and something that actually serves and helps people in a genuine way.

Kelly Kennedy: Yeah. Do you know what's so funny about, about the car analogy? And, you know, I mean, I look back to being a kid and I grew up, I grew up in Spruce Grove, Alberta, and there's lots of country roads around Spruce Grove, Alberta. And as a kid, I spent a lot of time just driving country roads in my various sports cars.

I, I love sports cars. And I had so many, I had, you know, I had a Camaro, I had an RX 7, I had a Supra. I used to just love driving in those country roads and the feeling that I would have and I think so much of my desire to get my sports car again. It's so much just like relating back to 17 year old Kelly driving those country roads and the feelings that I had in those moments.

It's crazy to think that, you know, we're striving sometimes to achieve something that we once had as kids.

Lasse Joergensen: You're mentioning something really important here because I think we all Subconsciously, we are kind of looking to, you know, to become that early version of ourselves where we were just so open, so innocent.

We're just loving everything and so excited by life. So yeah, but, but that's something that you can, you can recognize and realize that. So instead of, you know, spending 10 years and getting a bunch of Ferraris, you can actually You can actually go there within like that achievement or that love or that whatever that is inside of us, or, you know, Mount Everest, you know, climbing Mount Everest, I believe that people are just looking for that feeling of being on top of Mount Everest, and then they release all of this dopamine and happiness that I did it, I could prove to myself or maybe my family that I'm on I'm worthy, I could do these things, but we can actually conquer and, and climb Mount Everest inside.

So we actually don't need to risk our life doing it.

Kelly Kennedy: Yeah. And you know, like when I, when I think back to that, that car moment again, you know, driving those country roads and just the feelings that I got when I think back to it, that's probably the freest I ever was. And it relates back to my desire for freedom.

Exactly, and yet I didn't know it at the time, how free and peaceful I was, it was only, it's only now when I can look back, you know, 16, 17, 18 years at who I was then that I can relate back and say, holy crap, yeah, like you were so free in that time and you didn't even know it.

Lasse Joergensen: Yeah, but that's, you know, that's amazing that you, you're aware of it.

You know, you're aware of there's something about freedom. I think next step is just all about really distilling what freedom actually is. Because, you know, in the world, freedom is, you know, we have, you know, a lot of money, we can go travel, but how does freedom feel inside and what is blocking you to feel that freedom and freedom can just be that you're just open, you're content, there's joy, there's meaning.

without me doing anything. Yeah. That's the source. That's the source. Like, when you're not doing anything, that's it.

Kelly Kennedy: Yeah. No, for sure. For sure. I know one of the things that we talked about in our session was visualizing and visualization of what happiness looks like for you. Can we spend a little bit of time maybe on what the importance of visualization is?

Lasse Joergensen: Yeah I think, you know, our technology has really become a new religion. A lot of people are more interested in open chat GPT or the new phone coming out or anything like that. We can easily get caught up on that, but the inner technology is endless. So. When we, let's say as a sample, when we find our purpose, the way to live our purpose is to building a vision for it. And we have a lower mind and we have a higher mind. The lower mind is typically our past experiences. Everything that our brain and nervous system has has experienced through our whole life. That's what the lower mind is constantly experiencing. Giving us feedback from so that's why when you want to do new things, it uses this.

No, I should not do this. Let's stay here. This is safe. Let's just say, you know, what would anyone, you know, what would my parents say if I did this? Or what would my friends say if I did this? So that's the lower mind. And, but the higher mind, which I like to call the future self, like that's a future version of you. When we align ourselves with a purpose or something that we love doing, something that. This more exciting, it's a high vibration and that high vibration leads us into our future self. So even though we don't know the result, let's say as a business, we know that, okay, I'm going to start this business.

It would be nice to live like this and do all these things, but. I know that there is, this is the way for me and this is my path to walk. So the more that we can be open minded and build a vision that aligns with our purpose in life or truth, whatever that looks like, the more that we can actually take action into the vision and align ourselves with that future self right now in the moment.

We kind of like we can almost get a taste of how it feels, how, you know, exciting and how the, the, the, the energy is way higher. So that's, that's basically the power of visualization that you can basically imagine yourself doing anything. But I've said the most important thing instead of just visualizing yourself becoming rich, visualizing yourself become whole.

Like, free inside, feeling free.

Kelly Kennedy: Yeah.

Lasse Joergensen: Just an example.

Kelly Kennedy: No, it's a good example. And, you know, I can say like from our visualization exercise that you walked me through, which was amazing. I felt it. Like, I felt it. I left your place feeling free. amazing. And just thinking like, holy crap, like this was available to me the whole time.

I just didn't know it. And so yeah, I've been trying to incorporate more visualization. You know, I have to admit, I'm still not doing great at it, but I'm doing better a whole lot better than I was. I do try at least every once in a while to just try to sit back and take five minutes and close my eyes and try to picture.

What it feels like to be Kelly when he's accomplished the things he wants to accomplish and what is the feeling because you're right, I think it's the feeling that is what's going to ultimately drive that change.

Lasse Joergensen: Yes, it's so true. So one thing is, is, oh, you can imagine this amazing life. Then how does it feel?

How do you get up in the morning? When you look at yourself in the mirror, how do you respond to that? How do you feel? How does, how does it feel in the body? So, and because the brain, you know, responds to anything. So the brain doesn't know if you're just in, like, if you're actually doing it in life or you're just visualizing it.

So why don't you visualize something that has really the body? High impacts on your whole body, your mind that will basically take you to the, the a better version of yourself.

Kelly Kennedy: Yeah. And, and part of that conversation really led into, and you were saying, Kelly, like If you want to become a better person, what you have to do.

is figure out what would that better person do and start doing those today. Why wait? That was the thing that you posed, the question you posed me. Why do you have to wait five years to do that thing? Or to, or to start, you know, looking after yourself better. Or to spend more time with your wife. Or, you know what I mean, like you were talking about if you want to be a better person, the only way you're going to get there is to make a choice to be that better person today.

Can we spend some time on that?

Lasse Joergensen: Yeah, there's something about, you know, one thing is, is finding a purpose, visualizing it, making a vision that, wow, I, okay, this is going to be my new business. I'm excited. I'm loving it. I'm using my, my, my, my skills helping other people with whatever that is.

But then it's all about, you know, taking action, like, if you want to become more open in your life, more honest in your life, then call an old friend and tell them how much they mean to you, you can do one a day, that's 30 people in one month, I'm gonna guarantee you that will change your life. It, you will be become more open.

So it's basically, it's basically that simple.

Kelly Kennedy: Yeah.

So I, I, it sounds so.

Lasse Joergensen: And then you're being, and then it, you know, and you're also being more vulnerable and that's the way to, to, to take action into your new self. So one thing is wanting to become a new, different person, but it's, it's almost like a salmon moving upstream.

We so used to going downstream. We want everything to be so convenient. We want to sit in our car. We're going to go to NW, get the diet Coke and, and bank, um, like everything is just so convenient, but living the real life is really doing it upstream as a salmon.

Kelly Kennedy: Yeah, like if we want to make meaningful change, it's not going to come, it's not going to just happen.

Lasse Joergensen: No, because you're going, you're basically going against your own comfort zone. You're going against what your parents and ancestors didn't do. Do you get what I mean? So you're really, it doesn't feel good.

It's like, why, why am I walking up to this stage and, and, and doing this presentation? This is like, okay, my parents actually didn't do it. And, and, you know, they have fear of doing that. Okay, so you're actually, you know, you're stepping out of that comfort zone, which is amazing.

Kelly Kennedy: No, for sure. For sure. Man, this has been amazing, dude.

You know, I wanted to spend some time chatting about this, and we're going to get into how people reach you for coaching, but I also want to spend maybe just 10 minutes. With you as well chatting about, you know, your work with all in productions, video production in 2024 you know, I want to chat a little bit about a lot has changed in the last year, you know, even since the last time that me and you sat down and had this conversation.

AI is blown up. There's been all sorts of things that have kind of shook things up. Talk about the importance of video for companies as we move into 2024, 2025.

Lasse Joergensen: Yeah. Yeah, AI is a big thing. It's a, it's a game changer. I think actually, actually right now you can probably, like you can, you can get some pretty decent videos made just by, by AI. But I must say I'm, I'm totally relaxed regarding AI because it, it still comes down to you being the niche, like when we are, when we dial ourselves in, so to speak, when we find a purpose and we, we align ourselves with. Or true job, so to speak, by being authentic and being honest, AI can not do anything with something being human connective, the real, the real deal.

So for, for companies you can definitely get your AI videos made like that, if that's what you want to do. There's definitely a very strong tendency to make it as personal, honest, direct as possible, because that is what people are looking for. People are looking for connection. People are looking for education, some real value, not just the distraction.

But real value. So when companies realize that, that they can bring out their culture, they can, instead of just having stock pictures on the website, they're going to have real pictures. They're going to have real videos showing why they started the company. What is the culture about? Like behind the scenes, people want to see the real deal.

So that's. That's the future of video. It's just honesty and, and just being real.

Kelly Kennedy: Yeah. Yeah. It's so funny. I look back to an earlier episode that I made a very long time ago, and I think it was kind of at the advent when kind of AI and Chat GPT was really making its inroads. And I was saying in a time of AI and robots be human.

And that's all that's what's going to be important because AI and robots and all this stuff will start to become so prevalent. That just being an authentic human will be the way to stand out.

Lasse Joergensen: Exactly. And, and you're, you're nailing it right there. So that's why I'm, I'm, I'm very relaxed. So as long as you are taking the steps in your business to be.

more open and more yourself, your true self, because that's what other people are looking for. They are really, truly only looking, you know, to become our true selves. That's basically what we're all looking for. That's why we're watching movies and that's why we're in relationships. That's why we're doing all these things.

We just are looking for, you know, we're looking to find ourselves to become whole. And when we realize that, then we can actually do that in business as well, because then we are building trust. And we are actually truly helping people indirectly in a way because we also given them a gift by being honest and genuine.

Kelly Kennedy: Yeah, I think one of the big problems that a lot of businesses are facing is they've, you know, I mean, they've woken up, mark my words, like, I think the last time we had this conversation, there would still been a lot of people who would have been like, yeah, I don't know how like important video is in my business.

Now, I think at this point, their, their eyes are wide open, like, okay, 2024 is my year. We need video. We need, you know an outward face, a public face. But they're still lost, Lasse, on how to do it. They're still just lost, right? It's like, it's like we know we need something, but we don't know how to get it.

And now there's so many different options, we don't know where to go. Can you speak to the businesses right now who maybe are in that place and they're thinking, okay, I know it. I need video. I need a more public face. I just don't know what to do. Can you talk to them?

Lasse Joergensen: Yeah, it's, it's, it's, it's pretty simple.

Do what you're best at and then outsource everything else. Like, and don't spend too much time. I see. I think what really, what really surprised me is that there's so many people being like so afraid of being in front of a camera. And so, and that's also basically why I'm making this whole program is just to help people, you know, first of all, dial in their purpose and then make a meaningful online business. But then also learning how to be themselves. So that's the inner work, so to speak, how to deal with the uncomfortableness of being in front of camera and being vulnerable and all of a sudden, you're going to be all over social media with your face on it. Also the, the, the technique, the, the technique aspect of it of, of how to actually make all those videos, how to make, you know, a social media strategy for a few months in just one day and film it, edit it and post it as well.

So the most important thing is. Is that either you do it yourself or you have someone else doing it.

Kelly Kennedy: And I want to lead into, you know, just, oh, man, I've been keeping up on you and you're doing so much right now. You know, you're building a community. You're doing a type of business coaching that I think is super needed, but you don't typically come into it.

When I asked you, I said, I said, let's sort of define the type of coaching that this is. And you said, Kelly, it's transformative life and business because you can't have one without the other. And I was like, dude, that's amazing. So can we spend a little bit of time on what the coaching is and then lead us into the authentic entrepreneurs community?

Lasse Joergensen: Yeah. So I realized in my own life that, you know, you can, you can go deep into business or you can go deep into, into, you know Becoming self aware and, and working with yourself and, and both directions are great. I, what I've seen in my business life, you know, going to all these network events and stuff like that, that I just see there's a big gap.

Between what people show on one side, their business, and then their true authentic selves. And I know from with, from my own experience as well, that it's, it can be really draining. It's almost like you're putting a mask on doing your business. And when you get home, you're someone else. And I know from, from, from within my life that I'm, I'm, I can't live like that.

It needs to be just me. And this is what I have to offer, and this is my gift, and this is my skill, and this is what I'm going to provide to the world. So in that way, it just makes so much sense that I'm combining all my, my business life, my business mindset with All the more life coaching stuff psychology because it's like they walk hand in hand, starting an online business or starting any business will bring up all your patterns, like in a relationship.

And if you don't know how to deal with that, it's easy to get stuck and feel alone and just want to give up. But if you actually have someone on your side that can help you. With everything that, that, that shows throughout the journey, building your business or growing your business, then you have a life coach on one hand, and you also have a business code on the other hand, but they work together.

So that's, that's kind of like the, that's kind of like the unique approach in, in, in what I'm working on in the program, because. All I've been in on so many on like courses and programs myself. And I, you know, paid money for, you know, mentors, coaches, all these things. And, you know, it, it truly helps. It truly it's, it's worth spending money on.

But now I can see that. This would kind of like just be the next thing that it works so well together and that's why I'm building this program to help anyone find and live their purpose and making online business out of it.

Kelly Kennedy: And it'll be great. I'm really, really excited to kind of see what you do with this.

I think what the thing is that. A lot of entrepreneurs realize later and you don't mean me one of them. We're really good at the thing that we started a business in, right? Most of us are experts in one field or another and we just start a business. We say, great, I'm going to start this business because I'm really great at this.

But what we, what we don't realize is that, holy crap, entrepreneurship is it's, is its own beast. Learning how to run and operate a business is its own beast. It's completely different than the skill set that you had. When you went into it, and so, you know, I mean, I'll be the first to say I'm learning every single day how to be a better entrepreneur and I have a long way to go.

Yeah, I'm an expert in business development because that's, that's been my world. I can tell anybody how to do business development, but when it comes to entrepreneurship, I'm learning just as much in every single one of these interviews as probably most of my listeners are because I've only been, you know, an independent entrepreneur for three and a half years.

And in the grand scheme of entrepreneurship, that's pretty young, right? So there's, there's so much learning that I still have to do and so much better. You know, I, I can become so much better at entrepreneurship than I am today. And we really do need that support. You can be really great at what you start a business in.

But being great at running a business is a completely different skill set and we have to learn it.

Lasse Joergensen: No, but I, you know, I think you should also just really acknowledge your mindset here that, that you're just like, I need to learn. I want to learn more, you know, that's a really good good mindset you have right there because then you're just open to and seeing yourself that, like, In a way that, you know, life is all about learning and learning the next steps.

And, but I think, I think a lot of entrepreneurs are really more patterns, so to speak conditioned to, I'm just going to do it myself. I, I, I'm, I'm the best at, at what I'm doing. But the thing, but the next thing would then be to, you know, like work with a coach or mentor or whatever they need to build those skills, or if they're struggling with something, especially emotionally patterns that show up, it's just a fast track to, you know, to work with, with, with, with someone.

And I also learned my, my, I learned the hard way myself, like you know, I ended up spending quite a lot of money on Sales mentor. And I thought like, why would I spend this amount of money on a, on a, on a sales coach? Why would I do that? But then after I did that, and you know, I was kind of like anxious, you know, investing all this money, but then looking back now, it's just like, That was exactly what I needed for stepping up and building skills that I needed for the rest of my life.

And the investment has just been incredible. So it's just all about being willing to invest in your, in your, in yourself and, and, and what you need in life. So support, I think for entrepreneurs, like. Support is just a big thing because it's, it can be quite a lonely journey if you don't have someone in your corner to, to help you with the next steps.

Kelly Kennedy: Yeah, and that's where a coach could really come in because, you know, especially in entrepreneurship and business you know, I mean, they, they better understand the challenges that you're facing. They better understand your journey. It's not exactly like a psychologist who understands, you know, your mind and, and family dynamics and personal dynamics, which are.

Equally important, but it's nice to have somebody who can actually understand business challenge and what entrepreneurship challenge is really like, because you're right, it can be incredibly lonely. Most of your friends, if they're not entrepreneurs, they can't understand

and it's not fair to put it on your wife. Or your husband.

Lasse Joergensen: Or the cat. No, that's, that's true. Yeah. But that's the thing. Like, like, yeah, that's the uniqueness of you know, that's what I like. I like, I love the business side and I'm very practical and, and I've really spent a lot of time on, on, you know, What is the newest tech and how can, how can entrepreneurs make everything way more automated and, and very simple for less cost.

But then on the other side, I'm, you know, I'm, I'm very passionate about helping people finding, you know, You know, the purpose and meaning in life and really dialing that in as well. So I love combining those two worlds because they really fit well together when, when they're dialed in.

Kelly Kennedy: And you know, like just to throw it out there, I actually had a coaching session yesterday for audio engineering, which is one that I never thought like, you know, at this point, this is episode 150.

We're recording in April. We're actually at episode 123 in the release schedule. I've struggled with audio engineering the whole way along and I didn't even like put two and two together that I could just hire somebody to help give me some tips to get me on the right path. And my gosh, I wish I would have done it sooner.

And I think most people when they get coaching, that's what they realize like, I wish I would have done this sooner. But I think the important thing is, is just that you've taken the step, you've taken the step to, to, to improve yourself and you've recognized that there's somebody out there who can teach you and mark my words for almost anything you want to learn, whether it be audio engineering, entrepreneurship, whatever it is, there's somebody out there that can help you.

Lasse Joergensen: I totally agree. And especially in this, um, this cyber space we're living in, there are, there are coaches for anything or like, even just YouTube is, is amazing. Like, it's just amazing. platform to learn more. So yeah, but it's, it really comes down to that willingness and also like willing to invest in yourself, but it's just so important to invest in your inner world, first of all, instead of the outer world, because, you know, you can spend 300, 000 on a Ferrari, or you can spend 300, 000 on.

feeling better, being better connected with people, having more meaning in life, having more stillness in life. What would you prefer?

Kelly Kennedy: Yeah. Yeah. And it's like with that Ferrari, what are you chasing anyway? If it's not meaning and peace and stillness.

Lasse Joergensen: Yeah. And that's really the thing is there's nothing wrong with Ferraris.

Like you can have 20 Ferrari's, 30 Ferrari's. It's only ourself that, you know, it's our own. Mindset that, that really determines what we're doing. We're doing, because, you know, you can be completely grounded and living in the most meaningful space inside and still having, you know, 24 hours. So it's not black and white like that, but it's just really important to, to realize why am I actually doing this and what I am truly longing for in my life.

Because. That's a game changer. And I think when we are on a deathbed five minutes before we die, that's the time where we realize either that I lived my, my life completely, or, Oh my God, I spent 50 years just doing business for nonsense.

Kelly Kennedy: Oh, man. Yeah, I don't want to end up there. I really don't. I really don't.

Lasse Joergensen: I don't think you're going to end up there. You're too open and too curious, Kelly.

Kelly Kennedy: Amazing, dude. Man, I really appreciate you. I appreciate you as a person. I really do. And I'm really thankful that we connected, you know, a year ago. And thank you for supporting.

Everything that I've done here, you know, episode 20 was a long time ago at that time we were new God knows what this show could have done and yet you still agreed to come on and chat entrepreneurship and share your journey with us and I just want to say thank you from the bottom of my heart for for sticking in my corner and and supporting us and what we're doing here at the business development podcast.

Lasse Joergensen: Oh, thank you so much, Kelly. You know, I, I love your energy. I love your, you have an amazing personality and, and you're definitely doing something amazing here. And the, yeah, it's just all about having this podcast when you're just inspiring so many people, especially entrepreneurs, they really need some honest answers in this world.

So, and I think that's, that's what you're truly living here. So I really, Appreciate you and always going to support you and always, always reach out if anything.

Kelly Kennedy: Likewise, my friend, if people are hearing this right now and they're like, I, I need, I need Lasse. I need, I need this coaching. I need the support.

How, how might they book coaching with you? Hmm.

Lasse Joergensen: Yeah, basically go to you can, you can connect with me on LinkedIn Lasse Joergensen or go to my website, Lasse Joergensen.

Kelly Kennedy: Perfect. And if people, you know, listen to the video segment and they're like, you know what, I think I need some video produced and you're the right guy how do they go about getting ahold of you for video production?

Lasse Joergensen: They go to all, allinproductions.ca.

Kelly Kennedy: This has been episode 150 of the Business Development Podcast. I just want to take a minute here and thank all of our long term listeners. 150, we could not have made it this far without your support. I just want to say thank you so much for supporting the Business Development Podcast, for telling your friends, your family, and I hope that I can continue to do this for hundreds and hundreds more episodes.

Until next time, you've been listening to the Business Development Podcast, and we will catch you on the road. The flip side,

Outro: this has been the business development podcast with Kelly Kennedy. Kelly has 15 years in sales and business development experience within the Alberta oil and gas industry and founded his own business development firm in 2020.

His passion and his specialization is in customer relationship generation. And business development. The show is brought to you by Capital Business Development, your Business Development Specialists. For more, we invite you to the website @ www.capitalbd.ca. See you next time on the Business Development Podcast.