In this episode 103 of the Business Development Podcast, hosted by Kelly Kennedy, the focus is on strategies for the development and success of small businesses. Kelly emphasizes the value of time, resources and skills management in the running of a small business and shares valuable insights on business development. The episode features expert advice for the growth of small businesses, with discussions about practical daily tips for business owners and importance of active marketing strategies.
Kelly highlights the significance of LinkedIn as a platform for enhancing connections and utilizing it for business growth. There is also advice on how to best use digital calendars, websites and brochures as key tools in business development. The importance of creating a diverse team, carrying out active marketing strategies, making the best use of phone calls, and taking responsibility for business growth are discussed in detail. Kelly encourages listeners to maintain a consistent daily notepad detailing their top duties and fostering a practice of regular follow-up. The episode concludes with a reminder that taking control of business growth contributes significantly to long-term success.
Key Takeaways:
Use a calendar effectively for meeting schedules, work time, and business development activities.
Consider investing in a professional website and brochures to potentially boost brand awareness and attract customers.
Dedicate at least one day per week for new business development tasks.
Employ a Customer Relationship Manager (CRM) system to keep track of your business development efforts.
Assemble a diverse team and delegate tasks to them.
Avoid using money you don't have on passive strategies. Focus more on active business development strategies.
Regular phone calls are beneficial for direct communication with clients and valuable for active marketing.
Utilize LinkedIn to its full potential as a networking and connecting tool.
Understand the importance of taking responsibility for the growth of your business.
Keep a daily notepad to note down and keep track of your top tasks for the day.
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