In episode 39 of the Business Development Podcast, host Kelly Kennedy discusses 15 characteristics that high-level business development personnel should possess. He emphasizes the importance of believing in the product or service being sold, as lack of belief can hinder the ability to sell effectively and feel good about it. Likability and honesty are key in building trust with customers, and being kind and genuine can go a long way in business development. Kelly also highlights the need for accountability, structure, and organization in order to be successful in this field. Overall, the episode serves as a guide for both those hiring for business development positions and individuals looking to improve their skills in this area.
In this episode, Kelly Kennedy, the host of the Business Development Podcast, shares 15 essential characteristics for high-level business development personnel. He emphasizes the importance of being confident in the product or service being sold, as this confidence can greatly impact the ability to sell effectively. Likability is also highlighted as a critical attribute for success in business development, along with honesty and building trust with customers. Kelly discusses the need for accountability and structure, as well as the importance of staying organized. He concludes the episode by expressing gratitude to the listeners for their support and encourages them to continue tuning in for valuable business development advice and experiences.
Key Takeaways:
• It is important to believe in the product or service you are selling in order to sell it effectively and feel good about it.
• Building trust with customers is essential and can be achieved by being kind, likable, and honest.
• Likability is a critical characteristic in business development and cannot be taught.
• Being organized and keeping detailed notes is important for success in business development.
• Confidence is key in sales and business development, and it is important to be able to stand behind the product or service being sold.
• Accountability and structure are important qualities for business development professionals and can contribute to their success.
• Likability and confidence are often innate traits in successful business development people.
• It is important to genuinely love and believe in what you sell to be successful in business development.
• Being adaptable and willing to improve can help business development professionals up their game.
• Likability and rapport-building skills are important in quickly establishing connections with customers.
• Following a structured process and holding oneself accountable are important for success in business development.
• Staying organized and being diligent in completing necessary tasks is crucial for success.
• Likability and confidence are highly valued qualities in business development professionals.
• Being likable and believing in the product or service being sold can make selling easier and more effective.