In episode 33 of The Business Development Podcast, host Kelly Kennedy thanks previous guest Erin Holowach, who is launching a commission-free real estate company in Canada. The episode discusses the role of business development reps (BDRs) and the importance of long-term investment in business development for overall success. Kennedy emphasizes the need for BD people to generate new opportunities, establish relationships, and create a funnel of potential sales and revenue for a company. The episode also provides insights into a typical day in the life of a BDR, including tasks such as checking emails and voicemails for opportunities, updating CRM, making introduction calls, and booking meetings.
Overall, the episode highlights the significance of business development as a long-term game and an essential investment in a company's growth. The guest, Erin Holowach, shares her experience of launching a real estate company, emphasizing the value of establishing strategic partnerships and building relationships. Kennedy encourages BD people to focus on identifying new business, connecting with the right people on LinkedIn, and maintaining physical notes to stay organized and motivate follow-up calls. The episode concludes with the importance of providing exponential value to clients and customers over time and the aim to grow business by creating long-term value through customers, markets, relationships, and partnerships.
Key Takeaways:
• Business development is an investment in long-term success.
• Business development should be viewed as a long-term game for a business.
• Effective business development can lead to significant returns on investment.
• Business development representatives (BDRs) generate new opportunities for a company.
• BDRs assist the sales team in finding and qualifying leads, as well as establishing strategic partnerships.
• Business development tasks require regular note-taking and organization.
• Sending LinkedIn invitations and making introduction calls are effective business development strategies.
• Monday mornings are a prime time for making introduction calls and booking meetings.
• Business development should focus on creating long-term value for an organization.
• Business development reps should prioritize checking emails and voicemails for opportunities.
• Updating the CRM regularly is important for effective business development.
• Providing exponential value to clients is a key goal of business development.