Episode 225 of The Business Development Podcast is a raw, honest look at one of the most powerful tools in 2025—video—and why so many of us avoid it. Kelly Kennedy opens up about his own struggles with video, the perfectionism that holds him back, and the fear that so many founders, creators, and business developers silently carry: the fear of being seen. He explores why video is no longer optional in today’s trust-driven marketplace and how short, authentic content can build relationships faster than any other medium.

Through personal stories, hard truths, and powerful statistics, Kelly challenges listeners to stop waiting until they’re “ready” and start showing up as they are. This episode isn’t about being polished—it’s about being real. Whether you're just starting your content journey or have been holding back for years, this episode will push you to hit record, lean into your vulnerability, and unlock the trust, visibility, and growth that only video can deliver.

Key Takeaways:

1. Video is the most powerful tool for building trust, authority, and connection in 2025.

2. The fear of video isn’t about the camera—it’s about being seen and judged.

3. Authenticity beats polish; people connect with real humans, not perfection.

4. Short-form video under 90 seconds generates twice the engagement of longer content.

5. Millennials and Gen Z have short attention spans, making concise, high-value content king.

6. Your smartphone is enough—don’t let gear stop you from starting.

7. You are an expert in something, and sharing that knowledge is your responsibility.

8. Mistakes are part of the process and actually help you appear more human and relatable.

9. Consistency is everything—even one or two videos per week can change your brand trajectory.

10. Start messy, start scared. Just start—the future belongs to those willing to be seen.

Level Up Your Business Development with Kelly Kennedy – Free Discovery Call

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Serious about growth? Book your free session now. (https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching)

Links referenced in this episode:

• www.capitalbd.ca (https://www.capitalbd.ca)
• g2.com (https://g2.com)
• lifewire.com (https://lifewire.com)
• lupexdigital.com (https://lupexdigital.com)