Episode 93 of The Business Development Podcast, hosted by Kelly Kennedy, focused on setting business development resolutions for the year 2024. Kennedy expressed his gratitude to the listeners and reiterated his commitment to continue providing valuable content throughout the upcoming year. He emphasized the importance of implementing CRM systems and encouraged those who hadn't done so to catch up by listening to previous episodes on CRMs. Kennedy also highlighted the significance of regularly reevaluating target lists and marketing materials to ensure they accurately reflect the organization's goals and reflect the current state of the company. He provided practical advice on reaching out to potential clients and emphasized the need for commitment and consistency in business development efforts.
In addition, Kennedy discussed the concept of meeting calculation in the episode. He stressed the need to prioritize target lists, categorizing them by location, industry, and sub-industry, to ensure efficient and effective business development. Kennedy shared that a maximum of 60 organizations should be included in the weekly follow-up stage for those conducting business development five days a week. He emphasized the importance of making phone calls when necessary to establish contact and build meaningful relationships. Overall, the episode provided insights and strategies to achieve business growth goals in the year 2024.
Key Takeaways:
• Set specific goals for business growth and develop strategies to achieve them.
• Regularly evaluate and reevaluate partnerships with other companies to ensure alignment with organizational goals.
• Commit to continuous learning and improvement in business development practices.
• Reevaluate marketing materials to ensure they accurately represent the organization and resonate with the target audience.
• Make a commitment to yourself and hold yourself accountable to achieve your goals.
• Utilize CRM systems effectively to manage customer relationships and track business development efforts.
• Separate target lists by location, industry, and sub-industry to prioritize and focus efforts.