Episode 73 of the Business Development Podcast with Kelly Kennedy focuses on the importance of finding and contacting the correct people in business development. Kennedy emphasizes that this process can be done for free and shares tips and strategies to effectively locate contact information. He highlights the value of personal introductions and digital communication, such as LinkedIn, in establishing connections with potential clients or partners. Kennedy also expresses gratitude for the support of listeners and encourages them to explore previous episodes for valuable insights.
In this episode, Kennedy recounts his experience at a trade show and expresses his excitement for the growth of the Business Development Podcast. He emphasizes the importance of identifying the right targets and discusses various methods, including online research and phone calls, to find the contact information of key individuals. Kennedy advises listeners to be persistent in their efforts and shares his approach of sending a digital introduction after making initial contact. He concludes the episode by thanking the Edmonton Chamber of Commerce for their support and providing updates on the podcast's availability on YouTube.
Key Takeaways:
1. Personal emails may not be the most effective way to reach out to people, as many individuals prefer not to be contacted on their personal accounts.
2. Business development and finding people's information can be challenging but not impossible.
3. Properly identifying the target audience and using LinkedIn to initiate contact is a valuable approach.
4. There are various ways to find contact information for free, and paying for it is not necessary.
5. Digital introductions and following up with potential contacts can yield positive responses.
6. Persistence and effort are required to find the right person and obtain their contact information.
7. The right person within an organization can provide contact details or guidance on where to find the desired information.
8. Keeping track of leads and following up regularly can progress the relationship with potential contacts.