Episode 216 of The Business Development Podcast takes listeners on an extraordinary journey with CR Holmes, a visionary entrepreneur who has navigated the worlds of music, business, and international culture in remarkable ways. From leaving home at 16 to finding success in the music industry, the military, and entrepreneurship, CR’s story is one of resilience and adaptability. His experiences in China, including living through the COVID-19 outbreak in Wuhan as a crisis volunteer, provide a firsthand look at life inside a locked-down city. His time in China also led to the creation of Your Beat, Inc., a platform designed to empower artists, improve music monetization, and build a thriving community for independent musicians.
CR shares powerful insights on the challenges artists face in the modern music industry, explaining how his platform prioritizes live performances, artist independence, and fair compensation over streaming royalties. He also discusses his entrepreneurial philosophy, emphasizing consistency, taking risks, and seizing opportunities as they arise. Throughout the conversation, CR’s passion for supporting the underdog shines through, whether it's through music, technology, or helping people in crisis. His journey serves as a testament to the power of perseverance, adaptability, and taking control of one’s own destiny.
Key Takeaways:
1. True opportunity knocks once—you either take it or walk away.
2. The music industry often fails artists financially, and Your Beat was built to change that.
3. Live performances account for 85% of an artist’s income, so securing gigs should be their main focus.
4. Fear is more dangerous than the virus itself—during COVID, misinformation and panic did more harm than good.
5. In China, hospitality and generosity are deeply ingrained—many families will take in strangers without hesitation.
6. Business success requires daily consistency—showing up and putting in time makes all the difference.
7. Spotify is not a reliable income source for artists—1,000 true fans are worth more than a million streams.
8. Business in China operates differently—contracts must be airtight, and relationships are key to success.
9. Entrepreneurship requires constant reinvention—adapting to circumstances is the only way to survive.
10. A strong support system is crucial for artists—having the right network enables creative and financial growth.
Links referenced in this episode:
• capitalbd.ca (https://capitalbd.ca)
• yourbeat.ca (https://yourbeat.ca/)