Episode 6 of The Business Development Podcast, hosted by Kelly Kennedy, focuses on the importance of targeting the right people for business growth. Kennedy expresses his gratitude for the positive reception of his podcast and acknowledges the support of his listeners. He encourages business owners to base their target list on industries that would be interested in their products or services, rather than solely relying on supply chain managers. Kennedy advises listeners to identify the key decision-makers within target companies and to build connections with them. He also emphasizes the need for research and effort to find the right contacts, suggesting strategies like reaching out to industry friends and utilizing LinkedIn to find the appropriate individuals. The episode concludes with Kennedy reiterating his dedication to helping listeners grow their businesses.
In summary, Episode 6 of The Business Development Podcast, hosted by Kelly Kennedy, discusses the importance of identifying and connecting with the right people for business success. Kennedy expresses gratitude for the support of his audience and emphasizes the need to target industries that would be interested in the products or services being offered. He highlights the role of key decision-makers in the buying process and shares strategies for finding and connecting with them, such as leveraging industry contacts and using LinkedIn. Kennedy underscores the importance of research and effort in targeting the right people and expresses his commitment to helping listeners achieve business growth.
Key Takeaways:
• There may be a huge demand for a product or service that supply chain managers are unaware of.
• Targeting the right industries is important when creating a target list.
• It's important to know who is actually buying your product or service.
• Finding the right person within a company is crucial for successful marketing.
• Researching and compiling a list of top companies in the desired industry is necessary.
• Personal referrals can be helpful in reaching the right person within a company.
• Physical marketing and face-to-face meetings are valuable for business development.
• Building relationships and providing value over time are essential for successful business growth.