Sometimes You Have to Lose the Battle to Win the War! 🌟
In sales, negotiations, and even everyday debates, it's not always about winning the argument or correcting every detail. Darren Chiu, a guest on The Business Development Podcast, shared this powerful insight:
“You can’t argue your way into a winning negotiation. You have to make them feel that they're winning. Persuasion or negotiation, by its nature, involves taking something away—whether it’s money, time, or investment. You have to approach it in a way that makes the other person feel secure, even as they’re giving something up.”
It's not about who is right; it’s about understanding that sometimes you need to let go of the small battles to secure the bigger win. It's about making others feel valued, heard, and confident in their decisions, even when they're parting with something valuable.
Ben Wise (Head of Programmatic Media at Google) and Darren Chiu (Account Executive at Google) are experts in the Art of Persuasion. They share more insights like this in their monthly newsletter, CAPTIVATE Subscribe to learn more about mastering negotiation and influence: [CAPTIVATE Newsletter](https://captivatenewsletter.substack.com/).
What’s one battle you're willing to lose today to win your war tomorrow?
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