In Episode 89 of The Business Development Podcast with host Kelly Kennedy, the topic of conversation is client gifting during the holiday season. Kelly emphasizes the importance of giving back to clients who have supported businesses throughout the year and highlights the value of showing gratitude and appreciation. He shares his personal experience of giving client gifts for over a decade, stressing the significance of making clients feel valued and cared for. Kelly encourages businesses to prioritize client gifting during the holiday season and discusses the various ways in which organizations can show their appreciation, including personalized gifts or small gestures like a handwritten card. Throughout the episode, Kelly emphasizes the need for thoughtful and meaningful client gifts, showcasing that giving back to clients is not about bribery but rather about fostering strong and positive relationships.
In this episode, Kelly Kennedy, the host of The Business Development Podcast, discusses the importance of client gifting during the holiday season. He shares his experience of giving client gifts for over 12 years and highlights the excitement and joy associated with this practice. Kelly challenges listeners who are not currently engaging in client gifting to rethink their approach and consider the value it can bring to their business relationships. He emphasizes that giving back to clients is a way of showing appreciation and valuing their contribution to the success of the organization. Kelly encourages businesses to prioritize client gifting during the holiday season and provides examples of thoughtful and cost-effective ways to express gratitude. Ultimately, he aims to demonstrate
Key Takeaways:
• Giving client gifts at Christmas is a common practice in business development.
• It is important to give back to clients during the holiday season to show appreciation and value.
• Some businesses may question the necessity of giving client gifts at Christmas, but it is a valuable practice.
• Client gifts should be thoughtful and show that they are valued.
• Giving client gifts is not bribery, but rather a way to express gratitude.
• Client gifts do not have to be expensive; even a small gift or card can be meaningful.
• It is important to prioritize and value relationships with clients.
• Giving client gifts at Christmas can lead to better relationships and repeat business.
• It is important to consider the preferences and needs of individual clients when choosing gifts.
• Giving client gifts at Christmas is a way to show kindness and care for clients.