Podcasting is one of the most exciting and rapidly growing industries, but beneath the surface lies a brutal reality—most podcasters will never make it. In this episode, Kelly Kennedy takes a no-holds-barred deep dive into the podcast industry, exposing the harsh truths that make it nearly impossible for many to succeed. From the overwhelming competition and slow audience growth to the financial and time-consuming demands, Kelly lays out exactly why 98% of podcasts fail before hitting 200 episodes. But it’s not all doom and gloom—he also breaks down 13 critical lessons that separate the few who thrive from the many who quit, providing tactical advice to help podcasters push through the struggle and build a show that stands out.
If you’ve ever considered starting a podcast or are already in the trenches wondering if it’s worth it, this episode is your wake-up call. Kelly reveals the industry’s biggest challenges, from the rigged advertising landscape to the grueling learning curve of content creation, while sharing practical strategies for survival. He pulls from his own two-year journey of growth, setbacks, and wins, offering hard-earned insights on finding support, mastering self-motivation, and committing to the long game. Whether you’re looking to launch, scale, or simply survive in podcasting, this episode delivers the raw truth and the roadmap to success.
Key Takeaways:
1. Podcasting is a long game, and most fail because they expect quick success, but the ones who win commit for years, not months.
2. The industry is not designed for podcasters to succeed, as advertising is expensive, growth is slow, and long-time podcasters are not helping newer shows break through.
3. Ninety-eight percent of podcasts fail before 200 episodes, and the difference between those who make it and those who don’t is sheer persistence.
4. Building a personal brand through podcasting can open doors to business opportunities, coaching, and new relationships that you never expected.
5. Self-motivation is everything because when numbers are down and success feels out of reach, the ability to push forward is what separates the top two percent.
6. Creating content consistently is hard since, over time, ideas don’t come as easily, and maintaining high-quality production becomes a serious challenge.
7. Monetizing a podcast is not just a goal but a necessity for long-term success, as the costs of production, advertising, and time commitment make it unsustainable without financial support.
8. Community is critical, and having engaged listeners who support and interact with the show makes all the difference in staying inspired.
9. The podcast industry is still evolving, and platform changes, algorithm shifts, and analytics inconsistencies create unpredictable challenges for hosts.
10. If you stick with it, podcasting can change your life by building authority, growing your network, and creating long-term opportunities that you can’t see at the start.
Links referenced in this episode:
• www.CapitalBD.ca (https://www.CapitalBD.ca)
• The Business Development Mastery Program (https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching)
Companies mentioned in this episode:
• Capital Business Development
• Spotify
• Apple Podcasts
• AudioGo
• Buzzsprout