In this clip from my conversation with Trystan Keller of Sales Link Strategies, we break down a raw and powerful truth about sales and business development.
Trystan shares why most people don’t actually know what they’re selling at first — and why success comes from understanding the real gap between your customer’s current pain and their future goals.
He describes it perfectly:
On one side, people have problems. On the other, they have dreams of where they want to be. Between them? A pit of despair.
Your job is to build the bridge, offer the vehicle, and guide them across.
If you want a fresh, no-BS perspective on sales that goes deeper than scripts and closes, this clip is for you.
The full episode with Trystan Keller drops in 2026 — stay tuned!
Subscribe for more real conversations on sales, business development, and leadership.
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https://thebusinessdevelopmentpodcast.captivate.fm/listen
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