In episode 46 of the Business Development Podcast, host Kelly Kennedy interviews Bryan Barletta, an expert in podcasting and podcast advertising. They discuss the challenges and opportunities of podcasting as a marketing tool in the B2B space. Bryan shares his own experiences in the mobile advertising industry and explains why podcasting is different from platforms like YouTube. He emphasizes the value of podcasting as a way to showcase expertise and connect with potential clients. The episode also touches on the difficulties of monetizing podcasts and the need for more education and understanding in the industry.
Key Takeaways:
ā¢ Podcasting is a growing industry with potential for massive growth in the future.
ā¢ Podcasting in the B2B space can be a valuable marketing tool and help reduce marketing budgets.
ā¢ Making money from podcasting can be difficult and requires understanding the value and potential of the medium.
ā¢ Podcasting is different from YouTube and requires a unique approach and understanding.
ā¢ Building relationships and connecting with experts through podcasting can provide valuable marketing material and open doors for sales conversations.