In Episode 28 of The Business Development Podcast, host Kelly Kennedy brings on guest Tash Jefferies to discuss the importance of authenticity in social media and business development. Tash emphasizes the need to be genuine and real in portraying oneself and connecting with others. She shares her own experiences as an entrepreneur and mentor, highlighting the joy and fulfillment she finds in her work. Throughout the episode, Kelly and Tash also express their admiration for the podcast's mission of giving a voice to amazing Canadian founders and showcasing their stories to a wider audience.
In this episode, host Kelly Kennedy interviews guest Tash Jefferies about the significance of authenticity in social media and business development. Tash emphasizes the importance of connecting with others on a real and human level, rather than putting on a façade or being fake. She shares her experiences as an entrepreneur and mentor, discussing the excitement and fulfillment she finds in her work. Kelly and Tash also express their admiration for the podcast's role in providing a platform for Canadian founders to share their stories and gain exposure.
Key Takeaways:
• Authenticity is key in connecting with others and conveying a message effectively.
• Social media can be a powerful tool for business development, but it should be used in a genuine and non-mechanical way.
• The work of podcasters and platforms like the Business Development Podcast is valuable as they give founders and entrepreneurs a voice and the opportunity to share their stories.
• Business development is about more than just the mechanics and procedures; it's about genuine energy and passion for the work.
• The ability to inspire and connect with others is a gift and can have a significant impact.
• Building relationships and making connections is crucial for success in business development.
• Being open and sharing the good, the bad, and the ugly allows for a more authentic and relatable experience for listeners or viewers.
• Passion for the work and a love for what you do can be felt by others and can have a positive impact on the success of business endeavors.
• Providing a platform for others to share their stories and experiences can be a valuable contribution to society.
• Recognizing and appreciating the efforts and impact of others in the industry, such as podcasters and founders, is important for building connections and supporting their work.
Tash Jefferies - Listener Challenge:
If you ever had a teacher that made a profound impact on your life in a positive way, find them on Linkedin or Facebook and send them a note. Teachers typically do not see the impact they had on your life, tell them!