Episode 19 of The Business Development Podcast with host Kelly Kennedy focuses on the importance and utilization of LinkedIn for business owners, entrepreneurs, and individuals in sales and business development. Kelly emphasizes that LinkedIn is the best social media platform for generating real person-to-person relationships and connections within the business community. He highlights the benefits of joining LinkedIn groups, using the platform to market and promote business products and services, and leveraging LinkedIn as a modern space for building relationships, finding partnerships, and creating synchronicities. The episode provides tips and tricks on utilizing LinkedIn effectively, making connections authentically, and differentiating oneself from generic sales pitches and messages.
The host also emphasizes the value of having a premium business account on LinkedIn, as it provides additional features and advantages. He encourages listeners to have a professional and complete LinkedIn profile, including relevant information about their business and themselves. Additionally, the episode explains the importance of keeping personal and business life separate on social media platforms, using LinkedIn exclusively for business purposes. The host closes the episode by expressing gratitude to the listeners and their ongoing support, reiterating the necessity of being on LinkedIn and making effective use of it in daily business strategies.
Key Takeaways:
• Instagram is great for B2C and generating information, but LinkedIn is the preferred social media platform for businesses.
• LinkedIn is a powerful tool for connecting with other business professionals, building relationships, and finding partnerships.
• A premium business account on LinkedIn is highly recommended for maximizing its potential.
• It is important to utilize LinkedIn as part of your daily business strategy and regularly update your profile with accurate and relevant information.
• LinkedIn can be used as both an active and passive marketing strategy, but it is important to post relevant content and avoid coming across as robotic or spammy.
• LinkedIn provides the opportunity to connect with industry leaders, CEOs, and decision-makers, making it a valuable resource for business development and sales.
• Personal branding on LinkedIn is important, and having a professional photo and a well-structured profile can help you stand out from the crowd.
• Building genuine relationships and providing value to others on LinkedIn is more effective than broad-stroke strategies.
• Utilizing LinkedIn groups and starting discussions can help generate interest in your product or service.
• Consistently engaging with LinkedIn and its features, such as InMails, can lead to greater networking opportunities and business growth.