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The Business Development Podcast

Strategy Episodes

March 13, 2024

Precision Marketing: The Key to Reaching Your Ideal Customer Base

In episode 115 of the Business Development Podcast, Kelly Kennedy delves into the crucial aspect of identifying your ideal customer to drive business success. With a laser focus on the strategic importance of targeting the right audience, Kennedy e...

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March 10, 2024

The Power of Cards in a Digital World with Patrick Gaskin

In Episode 114 of the Business Development Podcast, Patrick Gaskin, the visionary founder and CEO of Cardly, shares insights on how his company is revolutionizing personalized communication by merging the digital and physical realms. Through cuttin...

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March 6, 2024

Active or Passive Marketing: Which Strategy Works Best for You?

In Episode 113 of the business development podcast, host Kelly Kennedy delves into the debate between active and passive marketing strategies, aiming to uncover which approach is most effective for businesses. Through engaging discussions and exper...

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March 3, 2024

Harnessing the Power of Virtual Assistants with Jan Hnat

In Episode 112 of the business development podcast, host Kelly Kennedy welcomes Jan Hnat, the seasoned entrepreneur behind Mango VA, to share his expertise on the strategic utilization of virtual assistants in business operations. Jan's journey fro...

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Feb. 28, 2024

Community Questions: February 2024

In Episode 111 of the Business Development Podcast, host Kelly Kennedy delves into a series of community questions for February 2024 that reflect the challenges and opportunities faced by sales and business development professionals. One key questi...

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Feb. 25, 2024

What is The Business Development Bank of Canada: Part 2 with Jason Ga…

In Episode 110 of the Business Development Podcast, listeners are treated to a captivating continuation of the series on The Business Development Bank of Canada. Expert guest Jason Garner takes center stage to shed light on the crucial role of …

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Feb. 21, 2024

Maximizing ROI Strategies for Reaching Your Ideal Customer

In Episode 109 of The Business Development Podcast, host Kelly Kennedy discusses strategies to optimize business growth by identifying ideal customers. By understanding their product's or service's value proposition and the problems they solve, bus...

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Feb. 11, 2024

Blue Sky Thinking: Embarking on a Journey of Positivity with Colin Ha…

In Episode 106 of The Business Development Podcast, host Kelly Kennedy welcomes back serial entrepreneur Colin Harms to explore the concept of blue sky thinking and its profound influence on business success. Through engaging discussions and insigh...

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Feb. 7, 2024

Respect the Prospect: The Art of Positive Business Interactions

In Episode 105 of The Business Development Podcast, host Kelly Kennedy reflects on the importance of active listening and genuine human interaction in business development. He emphasizes the value of taking the time to understand the challenges and...

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Feb. 4, 2024

Talk to Industry with Connor Nichols

In episode 104 of The Business Development Podcast, host Kelly Kennedy and guest Connor Nichols share their personal journeys into the world of business development. Both individuals recount how they initially pursued different paths, only to find ...

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Jan. 31, 2024

10 Tips for Small Business Success

In this episode 103 of the Business Development Podcast, hosted by Kelly Kennedy, the focus is on strategies for the development and success of small businesses. Kelly emphasizes the value of time, resources and skills management in the running of …

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Jan. 28, 2024

Pursue Smart Growth with Douglas Holt

In Episode 102 of The Business Development Podcast, host Kelly Kennedy engages in an enlightening conversation with Douglas Holt, the Associate VP of Investments at Alberta Innovates. Holt, with over 20 years of leadership experience spanning finan...

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Jan. 24, 2024

10 Unhealthy Business Development Habits

In Episode 101 of The Business Development Podcast, host Kelly Kennedy delves into the challenging topic of unhealthy habits among business development specialists. Reflecting on his own experiences, Kennedy aims to raise awareness about these habi...

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Jan. 21, 2024

The Journey to 100

Milestone Episode 100 of The Business Development Podcast is a celebration of the journey that Kelly Kennedy and his team have taken to reach this significant milestone. The episode features Kelly, along with his two most important team members, Sh...

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Jan. 17, 2024

Navigating Business Development in 2024

In Episode 99 of The Business Development Podcast, host Kelly Kennedy expresses gratitude to the listeners for their unwavering support throughout the journey. With a sense of disbelief at reaching this milestone, Kennedy acknowledges the encourage...

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