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Videos

Sept. 4, 2023

Episode 13 - Performance Anxiety is Normal, You are Normal

In Episode 13 of The Business Development Podcast, host Kelly Kennedy expresses gratitude for the support of his listeners and acknowledges the positive impact his podcast has had on their businesses. He thanks Justin LaRocque of ROC Advisors for his support and recommends him for financial advice, highlighting the importance…

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Sept. 4, 2023

Episode 11 - Active vs Passive Marketing

In Episode 11 of The Business Development Podcast, host Kelly Kennedy discusses the difference between active and passive marketing strategies. Kennedy emphasizes the importance of active marketing, which involves meeting customers and vendors in person and building relationships. He highlights the effectiveness of active marketing in acquiring new customers, particularly…

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Sept. 4, 2023

Episode 10 - It's Now or Never with Deanna Kean

In Episode 10 of The Business Development Podcast, host Kelly Kennedy welcomes guest Deanna Kean, President of Solace Safety Solutions. The episode begins with both Kelly and Deanna expressing their gratitude for the support they have received and the success they have achieved in growing their businesses. They reflect on…

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Sept. 4, 2023

Episode 9 - Targeting, Get Specific

In Episode 9 of The Business Development Podcast, host Kelly Kennedy expresses his gratitude to the listeners for their support and positive feedback. He emphasizes the importance of target lists and targeting clients for effective lead generation and marketing efforts. Kelly encourages business owners, entrepreneurs, and high-level business development representatives…

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Sept. 4, 2023

Episode 8 - Just Go For It with McKinley Hyland

Episode 8 of The Business Development Podcast with McKinley Hyland focuses on the challenges and rewards of starting a business. McKinley shares his personal experiences and perspective on the topic, emphasizing the importance of passion and taking initiative. He advises listeners not to wait for the right time to start…

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Sept. 2, 2023

Supporting the Business Community with Amin Samji

Episode 60 of the Business Development Podcast features Amin Samji, a leader in the Edmonton Chamber of Commerce. Host Kelly Kennedy is excited to have Amin on the show as they discuss the importance of networking and building beneficial partnerships in the business community. Amin's passion for the prosperity of…

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Aug. 29, 2023

Business Development for Startups

In episode 59 of The Business Development Podcast with Kelly Kennedy, the focus is on the importance of market research and effective marketing for startups. Kelly emphasizes the need for startups to ensure that their product or service has a commercial application and will financially make sense before investing too…

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Aug. 28, 2023

Episode 7 - CRMs, What Are They and Do You Need One?

In Episode 7 of The Business Development Podcast, host Kelly Kennedy emphasizes the importance of using a Customer Relationship Management (CRM) system for businesses. He defines a CRM as a set of integrated software solutions that track, manage, and store information about current and potential customers. Kennedy strongly advocates for…

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Aug. 28, 2023

Episode 6 - High Quality Leads, How to Get Better Opportunities

Episode 6 of The Business Development Podcast, hosted by Kelly Kennedy, focuses on the importance of targeting the right people for business growth. Kennedy expresses his gratitude for the positive reception of his podcast and acknowledges the support of his listeners. He encourages business owners to base their target list…

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Aug. 28, 2023

Episode 5 - Marketing Materials, What Do You Need?

In episode 5 of The Business Development Podcast, the host Kelly Kennedy discusses the importance of marketing materials and where businesses should allocate their marketing budget. He advises posting company updates once a week on social media platforms to gain brand recognition. Kennedy emphasizes the need for a visually appealing…

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Aug. 28, 2023

Episode 4 - Why You Need Business Development

Episode 4 of The Business Development Podcast delves into the topic of marketing your own company. Host Kelly Kennedy, owner of Capital Business Development, sheds light on why he believes that business owners should not handle their own marketing. He acknowledges that as a business owner, time is a precious…

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Aug. 26, 2023

The Next Century of Aviation is Autonomous with Cole Rosentreter

In Episode 58 of The Business Development Podcast, host Kelly Kennedy interviews Cole Rosentreter, the founder and CEO of Pegasus, a technology company based in UAV aerospace. Cole shares his journey from his military career to founding and leading a successful technology company. He talks about his love for aviation,…

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Aug. 24, 2023

Episode 3 - Should You Measure Business Development Efforts?

In Episode 3 of The Business Development Podcast with Kelly Kennedy, the focus is on the importance of measuring business development efforts. Kelly emphasizes the need to build a rapport with potential customers by consistently reaching out to them on a weekly basis. He advises utilizing a customer relationship management…

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Aug. 24, 2023

Episode 2 - What to Look for in a Business Development Representative

Episode 2 of The Business Development Podcast with Kelly Kennedy discusses the importance of face-to-face meetings and building strong connections with clients. Kelly emphasizes the value of in-person interactions and believes that virtual meetings cannot fully replace the impact of meeting someone in the flesh. He shares his personal experiences…

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Aug. 24, 2023

Episode 1 - What is Business Development?

In Episode 1 of The Business Development Podcast, host Kelly Kennedy dives into the fundamentals of business development and its importance in driving interest and revenue for a company. He emphasizes the need for businesses to utilize digital marketing strategies to reach their target audience and communicate their offerings effectively.…

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Aug. 24, 2023

Welcome to The Business Development Podcast

Welcome to The Business Development Podcast! Kelly introduces himself and The Business Development Podcast.

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Aug. 22, 2023

The Truth About Business Development at Conferences

Episode 57 of the Business Development Podcast explores the effectiveness of exhibiting at conferences as a marketing strategy. The host, Kelly Kennedy, emphasizes that attending conferences and setting up booths is not an active marketing approach and may not yield significant returns on investment. He highlights that most attendees are…

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Aug. 19, 2023

The Art of Balancing Business Development and Account Management

In episode 56 of The Business Development Podcast, host Kelly Kennedy addresses the importance of separating account management and business development. Kennedy recounts their personal experience of juggling multiple roles before realizing the need for separate teams. The episode highlights the significance of dedicating time to new business development, as…

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Aug. 15, 2023

A Love Letter to Business Development

In Episode 55 of the Business Development Podcast, host Kelly Kennedy takes a moment to express his gratitude for the opportunities that led him to his current role in business development. Reflecting on his experiences in sales, Kelly emphasizes the importance of effective communication and building relationships with customers. He…

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Aug. 12, 2023

Listen to Your Employees with Justin Deonarine

In Episode 54 of The Business Development Podcast, host Kelly Kennedy interviews Justin Deonarine, an organizational psychologist and founder of Culture Shift Consulting. Justin shares his expertise in corporate culture and the importance of investing in employees' growth and well-being. He emphasizes the role of organizational psychology in improving performance,…

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Aug. 8, 2023

Community Questions: August 2023

In this episode, host Kelly Kennedy answers community questions related to business development. Kelly shares his insights and experiences on a range of topics, including networking, sales strategies, marketing tactics, and more. One of the questions Kelly addresses is how to generate leads for a business. He suggests that businesses…

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Aug. 5, 2023

How Your Path Becomes Your Foundation with Ross Huartt

Episode 52 of The Business Development Podcast features an interview with Ross Huartt, the President and CEO of MBC Group. Ross shares his journey from the UK to Canada and how it sparked his interest in entrepreneurship. He discusses the challenges he faced during the financial crisis of 2008 and…

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Aug. 1, 2023

Maximizing the Impact of Your Marketing Materials

Episode 51 of The Business Development Podcast with Kelly Kennedy is focused on the importance of marketing materials and how they play a crucial role in showcasing a company's products and services. The episode emphasizes the need for businesses to understand their target audience and effectively communicate the problem their…

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July 29, 2023

International Inspiration with Catherine Warren

In milestone Episode 50 - International Inspiration with Catherine Warren, CEO of Edmonton Unlimited, listeners are in for a treat as she shares her insights on international business and the power of accelerator programs. Catherine's impressive executive resume and experience in tech entrepreneurship and non-profit enterprises provide a wealth of…

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