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The Business Development Podcast

Value Proposition Episodes

Aug. 23, 2023

The Truth About Business Development at Conferences

Episode 57 of the Business Development Podcast explores the effectiveness of exhibiting at conferences as a marketing strategy. The host, Kelly Kennedy, emphasizes that attending conferences and setting up booths is not an active marketing approach...

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Aug. 2, 2023

Maximizing the Impact of Your Marketing Materials

Episode 51 of The Business Development Podcast with Kelly Kennedy is focused on the importance of marketing materials and how they play a crucial role in showcasing a company's products and services. The episode emphasizes the need for businesses t...

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June 11, 2023

Discovering Your Company's True Value Proposition with Joel Magalnick

In this episode of the Business Development Podcast, host Kelly Kennedy interviews Joel Magalnick, founder of North Then West. They discuss the importance of understanding a company's value proposition and how to differentiat...

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